Chinese society PopMart has reached a market value of $40 billion ahead of seasoned companies in the toy industry such as Bandai, Hasbro either Matteland all this because of the phenomenon caused by the Laboubusdolls somewhere between adorable and macabre that became famous in part because they appeared in some people’s bags celebrities.
As happened in its time with other products that caused a sensation like ‘Minecraft‘ either ‘angry birds‘, the Labubu could not escape the film industry and will have their own film in a project that is taking its first steps and which could further expand its fame among all generations.
The Labubu film will be from the same director as “Paddington”
Barely a month ago, Sony had acquired the cinematographic rights to the character of Labubu, and the company was already going to launch the project of making the film about these dolls a reality, the first stone being laid like that of its director.
Thus, the Labubu phenomenon will make the big leap onto the big screen with the help of the director Paul King known for ‘Wonka” and “Paddington”, and who is trusted to convey the peculiarity of these dolls, also seeing the success and experience with the jam-loving bear who came to have tea with the Queen Elizabeth II of the United Kingdom.
As of now, little is known about the Labubu film, as it is still in its early stages of development, although it is known that Paul King will also join the group as a producer alongside Department M, Wenxin Sheand that PopMart is in direct collaboration with Sony. The next relevant point will be to have a screenwriter to develop the plot on which this feature film will focus, which seeks to have the success of adaptations of toys like Barbie.
Where does Labubu’s fame come from?
Since the singer of the K-pop group Blackpink Lalisa Manobal (Lisa) was seen with a doll hanging from her bag, the Labubu became the fashionable toy. These toys were born from the hand of the artist Lung Kasingborn in Hong Kong and settled in Europe, and who began his journey within a line of monster figurines made by .
However, everything changed when Pop Mart resumed production and distribution in 2019 and became a global object, notably thanks to its sale in surprise boxes, a system that fuels both compulsive collection and a secondary market in which astronomical sums of money are handled. Labubu’s universe is made up of these characters as well as others like Zimomo, Mokoko and Tycoco which expand their imagination and could appear in the film in development.
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