The The most exclusive division of the Mercedes-Benz Group will come to the Argentine market in 2026with models aimed at the highest segment of the automotive sector. His arrival marks a new chapter for the automotive company’s premium positioning in the country and brings for the first time a name with more than a century of history associated with German engineering.
The confirmation came at a press conference organized by Prestige Auto at the Juan Manuel Fangio Industrial Center, where the company’s commercial director, Martín Idiarte, expected the arrival of Maybach and an expansion of AMG’s sports offering. “The first model will be launched in June next year and the idea is to launch the entire range,” he said.
Maybach is the ultra-luxury sub-brand of Mercedes-Benzintended for a small audience, with Vehicles that are positioned above the most sophisticated models in the traditional series of the star. In the world’s main markets it competes directly with references such as Rolls-Royce and Bentley.
In contrast to these brands, Mercedes chose a Integrated model: Mercedes-Maybachs are developed on the company’s existing platformsbut with profound changes in terms of comfort, workmanship, materials and the onboard experience.
Be The origin goes back to Wilhelm Maybach, Founder of the brand and one of the key engineers in the first developments of Daimler-Motoren-Gesellschaft, the company from which Mercedes-Benz would emerge. After leaving Daimler in 1909 founded his own company, which initially focused on high-performance engines for aircraft and airships.
Only in the 1920s Maybach began producing extreme luxury automobiles known for their technical sophistication, comfort and craftsmanship.. In 1960, Daimler-Benz acquired Maybach and integrated the brand into its corporate structure. The name remained commercially inactive for decades, although it remained as part of the group’s historical legacy.
In the early 2000s Mercedes tried to bring Maybach back onto the market as an independent brandwith the 57 and 62 sedans. The project aimed to compete directly with Rolls-Royce. However, it did not achieve the expected commercial results and was discontinued in 2012.
Thenceforth, The group redefined the strategy: it stopped being a separate car manufacturer and became the highest level within Mercedes-Benz. This is how the current name Mercedes-Maybach came into being, which denotes specially developed versions of existing models that focus on luxury, comfort and the driving experience.
Although Share platforms and enabling technologyThe Mercedes-Maybachs feature modifications compared to their traditional counterparts. Comfort is a priority, particularly in the rear seats, with configurations designed for traveling with a driver..
Among the The main differences stand out: better sound insulation, exclusive materials and specific finishes, rear seats with greater reclining as well as advanced comfort functions and personalization details which, among other things, is not available in the Mercedes series.
The result is vehicles that, depending on the market, can cost 30 to 50% more than a comparable Mercedes-Benz. That is appreciated One of the models launched in Argentina can start at $360,000. The Mercedes-Maybach range currently consists of:
These are vehicles that are intended for a very specific target group strong presence in markets such as China, the United States and the Middle Eastwhere they are perceived as a symbol of corporate status and institutional luxury.
“We see it Market that will grow and offer many more opportunities, but will also be much more competitive. Many cars will arrive and They will compete on price, of course, but also on service and experience.. The customer is becoming more and more demanding“, explained Daniel Herrero – CEO of Prestige Auto – THE NATIONabout the arrival of the brand.
With this in mind, Herrero announced that the GT 43, the new CLA and the new GLC will be launched next year. “The idea is to provide the entire international portfolio so that the Argentine customer has access to what they see in Europe.”.
Its arrival in Argentina means increasing competition in the local premium segment, in a market that has historically been characterized by import restrictions and high tax burdens, but which this year has had greater opportunities to introduce new products and better competitive conditions.
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