The sweet phenomenon that has conquered social networks and caused queues in cities like Madrid, Barcelona, Valencia and Seville continues to grow in Andalusia. La Fresería announces the opening of a new site in Malagathis time in one of the enclaves with … heaviest traffic in the city: Vialia shopping center, next to María Zambrano station.
After its first landing in the capital of Malaga last summer, the brand is now strengthening its presence with a second store which will open its doors this December 20 just in time for the Christmas period. A strategic move for a proposition designed for immediate consumption, gourmets and the public who move between shopping, travel and urban walks.
Hot chocolate strawberries
A viral phenomenon that continues to grow
With more than 100 million cumulative views on social networks and a community that already exceeds 145,000 followers, La Fresería has established itself as one of the most recognizable sweet concepts of the moment. Each week, its locations serve more than 1,000 kilos of strawberries, transformed into customizable glasses that have made simplicity their best claim.
The key to success lies in a straightforward formula: 100% domestic fresh strawberries, cut to order and accompanied by an extensive menu of sauces and toppings that allow you to create almost endless combinations.
What you can eat at La Fresería de Vialia
The proposal is based around strawberry glasses of different sizes, which the customer can personalize as they wish. Among the sauces The most popular are milk chocolate and hazelnuts, white chocolate, pistachio cream, Lotus or whipped cream. In the section of toppingsoptions like homemade cookie dough, Oreo crumble, marshmallows, shredded coconut, Dinosaurus cookies or nuts are popular.
It’s completely customizable, with tons of toppings and sauces to choose from.
But if there is one recipe that has become an icon of the brand, it is definitely the Dubai strawberries, a more elaborate combination that combines strawberries, milk chocolate and hazelnuts, 100% homemade pistachio cream, pistachio crumble and grilled kataifi, brought directly from Dubai and made in house. A product designed for both pleasure and visual impact.
A new sweet spot in one of Malaga’s busiest spaces
The choice of Vialia Málaga is not accidental. The shopping center, connected to the station and surrounded by offices, hotels and residential areas, it has become one of the shopping centers with the highest daily traffic in the city. The arrival of La Freserie strengthens its gastronomic offering with a fast-paced concept aligned with new consumer trends.
With this opening, The brand continues its expansion plan in Andalusia and confirms that the country’s most viral strawberry fever is also consolidating in Malaga, now in a station, shopping center and urban meeting point version.
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