The presence of imported clothing in the city of Buenos Aires continues to grow and is e.gThe Belgrano district one of his main focuses. In recent weeks, various offers from outlets and multi-brand stores have attracted the attention of consumers looking for clothing from international brands at lower prices than those common in the local market. The Cabildo Avenue area has been consolidated as a commercial corridor where stores coexist with U.S. and European products, primarily from previous seasons or discontinued lines.
Brands found in these stores include H&M, GAP, Banana Republic, Forever 21, Massimo Dutti, Bershka, Pull&Bear and Old Navy, among other things. The range includes urban, sports and leisure clothing as well as shoes and accessories. The phenomenon comes against a backdrop of greater trade openness and changing consumer habits, with growing demand for imported products in outlet format.
This is one of the most recent ventures Premium Market Outlet, is located in one of the busiest corners of Belgrano. The deal was promoted by Arturo Alacahan, who has been linked to the landing of international brands in the country and was involved in H&M’s entry into the Argentine market in 2019. A few weeks ago, the space expanded its offerings with the opening of a first floor dedicated entirely to sportswear and equipment.
He Premium Market Outlet It has an approximate area of 350 square meters, distributed over two floors. The ground floor sells clothing for men, women and children, while the first floor specializes in sporting goods. The store is open Monday to Saturday from 10 a.m. to 8 p.m., accepts credit and debit cards and offers the option of paying in up to three interest-free installments.
Premium Market Outlet: location, dimensions and operation
As for the brand offering, the store has clothing from H&M, Bershka, Pepe Jeans, Pull&Bear, Massimo Dutti, GAP, Pony, New Balance, Speedo, Forever 21 and K-Swiss, among other things. The merchandise largely corresponds to previous seasons or discontinued lines, originating from markets such as the United States, Spain and Portugal. According to the information provided in the point of sale, these are not garments with manufacturing defects.
The Sports department Founded on December 6th, the company includes clothing and accessories for various disciplines. From complete swimming equipment to paddle sticks and hockey sticks, you can find everything here. When it comes to shoes, prices vary depending on the brand and model: white label sneakers start at $22,000, pony models around $50,000 and New Balance sneakers around $60,000. Brooks’ brand line reaches values close to $90,000. A highlight is the availability of large sizes, with options up to size 47.
When it comes to sportswear, T-shirts come from brands such as: Pony and Forever 21 They start at $11,900, while GAP t-shirts start at $18,900. Children’s tights start at $12,900 and adult tights start at $21,900. Glasses, hats and other accessories related to sports activities are also sold.
The offer of urban, elegant and warm clothing is concentrated on the ground floor. The pricing scheme is organized by colored labels They are placed on the shelves so that the value of each item of clothing can be determined based on its assigned color. The modality requires a more detailed search by the buyer since not all sizes or colors of the same model are always available.
Prices, sizes and sales conditions in the outlet
With reference to PricesT-shirts are registered between $11,900 and $29,900, jeans from $35,900, dresses from $14,900, blouses from $14,900 and coats valued between $30,000 and $100,000. The deal also includes underwear and children’s clothing, including a pair of H&M boxer shorts in a bundle for $12,000. The location is at 2301 Cabildo Avenue, corner of Olazábal.
A few blocks away, another proposal is competing for the same audience. It’s about American outlett, a multi-brand store located at Avenida Cabildo 2067. The store is open Monday to Friday from 9 a.m. to 8 p.m. and Sundays from 11 a.m. to 6 p.m. Their catalog focuses primarily on clothing from Gap, Old Navy, and Banana Republic, with a wide variety of options for men and women.
At American Outlet, prices examined include women’s t-shirts starting at $17,000, shirts starting at $26,000, and jmeans GAP around $46,900. There are also shorts and bermudas starting at $29,900, pants starting at $36,900, and dresses starting at $29,900. The skirts start at $36,900, while the tights and swim tops start at $14,900. The outlet’s logic is repeated in the limited availability of sizes and colors.
Within the same Cabildo shopping corridor, there is a third alternative for those seeking imported clothing. This is the location of the Uruguayan chain Indian at Cabildo 1978, corner of Echeverría. The store is open Monday to Saturday from 9:30 a.m. to 9:00 p.m. and Sundays from 12 p.m. to 8 p.m. It accepts cards and offers financing plans with three interest-free installments and six interest-free installments on purchases over $120,000.
Nearby competition and other options in the area
Indian proposal includes Women’s T-shirts starting at $14,900, Muscle shirts from $12,900, shorts from $29,900 and oxford pants from $35,900. In higher-end categories, there are faux leather jackets around $85,900 and dresses that start at $40,000. The brand presents its own collections with regularly changing models and sizes.
The geographical proximity Between these three locations, you can visit them within a few blocks and compare prices, brands and availability.
Belgrano is thus positioning itself as a reference area for the purchase of imported clothing outlet format, with an offer that combines urban, sporty and elegant clothing.
The increase in these proposals reinforces the Commercial role in the neighborhood and expands options for consumers interested in international brands at differentiated prices.
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