The President’s burgers arrive at Los Bermejales

President Burger continues to expand its menu in Seville. The brand has opened a new headquarters in Los Bermejales, one of the most promising residential areas of the city, as part of an orderly growth strategy that has already led it to operate in other areas of the capital and its metropolitan area.

The choice of this territory responds to criteria of demand, accessibility and public visibility, aligned with the company’s economic model. With this addition, The President strengthens its implementation in neighborhoods with their own life and constant activity, bringing his proposal closer to new neighbors without leaving the urban environment.

A recognizable and reproducible model

The new establishment maintains the same concept, menu and design as the rest of the brand’s stores. A decision that aims to offer a consistent and easily identifiable experience to the customer, regardless of the neighborhood in which they are located. Product, own recipes and very strong identity are the axes on which the President’s gastronomic proposal is built.

From a commercial point of view, the opening in Los Bermejales is part of a larger project that plans to launch up to ten stores. Incremental growth focused on operational consistency, process control and brand consolidation rather than accelerated expansion.

From Entrenúcleos to Aljarafe, and today capital of Seville

The first location of this project has opened end of October in Entrenúcleos, in Dos Hermanas, one of the areas with the greatest urban development in the province. Shortly after, Mairena del Aljarafe was inaugurated, thus expanding its scope to the metropolitan area. The arrival in Los Bermejales represents a new stage in its implementation in the Seville capital.

Since its creation, the brand has presented itself under the motto “We have managed to control hunger” a declaration of intentions which accompanies his speech on social networks and his staging in the room.

Burgers, salads and a sweet slice with its own weight

THE letter The new location replicates that of the rest of the establishments. In it, hamburgers that are already part of the brand’s usual repertoire coexist, such as the so-called “A million gold”, made from very matured meat, dried wagyu and dark brioche bread, or the “Classic”with meat, cheddar and bacon, designed as a direct and recognizable version of the burger format.

The proposal is supplemented by options such as Caesar salad, available in mini or classic format, and a dessert section which takes on importance in the concept. Artisanal cheesecakes and biscuits occupy this section, with several fixed references which are repeated throughout the premises.

A new meeting point in Los Bermejales

With the opening of this new space on Germany Avenue, TThe President brings his proposal closer to a neighborhood with its own identity and reinforces his commitment to Seville as a strategic location. An expansion that is progressing step by step and which places Los Bermejales as the last stage of its growth within the city.