Although the Prices continue to rise, We reject a Christmas without nougats. This is the message that emerges from the new forecasts from representatives of the confectionery industry, who do not foresee that Spaniards will remove these products from their Christmas shopping basket.
The Secretary General of the Spanish Confectionery Association (Product)Rubén Moreno, assured in statements about this Epheagro that forecasts for this Christmas campaign point to what they believe will mean “growth in line with last year”. 4% more billing compared to the previous year’s campaign.
These are “positive” forecasts, although the raw materials essential to prepare these sweet treats, such as cocoa and eggs, have become more expensive this year. However, they assure that the price will increase did not affect the consumeras this is a campaign that has been planned for months.
According to Produlce, consumption in Spain is Nougats and marzipan account for about 80% of total sales during this period, with 290 million euros recorded in 2024. “We are reasonably optimistic in this sector as despite the containment in consumer spending There is still a strong emotional connection with Christmas sweets and their role in family celebrations,” he explained.
But not everyone agrees with this vision. Spanish consumer organizations have documented and denounced that price increases are not unknown in the nougat sector and are sounding the alarm about significant price increases for Christmas sweets. This is the case of Facua-Consumidores en Acción, which calculated an increase of 15.4%, although this was the case in certain cases reached up to 65%while the OCU warned of an overall 5% increase in typical seasonal foods.
This confectionery industry is also no stranger Reduflationa neologism not yet included in the Royal Spanish Academy (RAE) dictionary, but whose validity is recognized in everyday language. This term, which sounds strange to many, refers to an increasingly common practice that involves reducing or even slightly increasing the size or quantity of a product while maintaining the same price.
This increase has a lot to do with the raw material situation. The sector is reaching the end of 2025, marked by an increase in the cost of these ingredients, many of which are essential to the manufacture of its products. The most obvious case is that of cocoa. In the case of finished chocolateThe INE speaks of an increase in prices 65.3% from 2020 to today, while cocoa and chocolate powder have become 60% more expensive. In both cases, the increase becomes stronger from 2023-2024 onwards.
The main reason for the increase in the price of this raw material is the sharp decline in world production, especially due to years of poor harvests Ghana and Ivory Coast, African countries, which provide 60% of global production, in many cases due to extreme climatic phenomena such as floods or droughts. They are also affected by swollen bud virus, an epidemic that has affected production since 2024.
Another ingredient whose price rose like foam was almondthe epitome of Christmas raw materials and protagonists in soft and hard nougats. In Spain, production has been affected by frost and drought for two years and although the campaign started this autumn predicts an improvement, in the coming months this would mean a drop in prices that would not yet affect our wallets.
Another product that has become more expensive and is one of the main flavors of Christmas is the egg. The average price has become more expensive in Spain 18% In a year, an increase that began in March and has multifactorial origins, while in the European Union (EU) this staple has increased by 10%, with inflation in the Eurozone at 6.7%.
What started as an anecdotal event has now become a topic of conversation. We’re talking about it Suchard brand nougata golden tablet that gained viral popularity on networks like Instagram and TikTok just a few weeks ago. And not because of its taste, its marketing or its ingredients, but because of its price.
Now a study by the company Fitstorea store specializing in healthy foods, has quantified this phenomenon with a study that documents the increase in price and weight loss in grams of the classic chocolate nougat.
According to the data collected in this analysis, the price will increase in 2020 Suchard’s chocolate nougat It cost 2.99 euros and the weight was 260 grams. The price has already risen in 2021 10%from 2.99 euros to 3.29 euros. In 2022 it rose again by 6% to 3.49 euros, and the following year there was an increase of 14%.
Although the price did not increase further in 2024, the brand still decided Reduce the size of this productreducing it from 260 grams to 230 grams (a decline of 11.5%), which is an obvious case of redflation.
Ultimately, in 2025 the price suddenly increased by one euro and is already sold for 4.99 euros, 25% more expensive than in 2024. That is, between 2020 and 2025 Suchard nougat has not only become 88% more expensive, but has also reduced its size by 11.5%. In this way, it can be observed that each gram of this nougat has fallen from 1.15 cents in 2020 to 2.17 cents in 2025.
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