- End of stage on Prime Video
- Conversations with general channels
- A brand with an open track record
“Operation Triumph” opens a new stage of uncertainty after the conclusion of its current deal with Amazon Prime Video.
As Confidencial Digital has learned, the producer of musical talents has started conversations with different television channels to study a possible return of the format to free broadcasting, an option that is again on the table at the end of the contract that binds the program to the streaming platform after the 2025 edition.
End of stage on Prime Video
Amazon Prime Video has acquired the rights to ‘Operation Triumph in 2023, marking a turning point in the trajectory of the format after its broadcast on general networks such as TVE and Telecinco. The 2023 edition marked the first of the program on a paid platform, with weekly galas, continuous broadcast from the Academy and a strategy supported by social networks and digital content.
The current edition, OT 2025released on September 15 and whose final took place this Monday, December 15, closes this contractual cycle. At the moment there is no official information on a renewal of the agreement or on the immediate future of the program in the audiovisual ecosystem.
Conversations with general channels
Industry sources confirm that the production company has initiated contacts with different television channels to analyze the suitability of ‘Operation Triunfo’ open. Those surrounding the program and Amazon Prime avoid making public statements and refuse to comment on rumors or hypothetical scenarios about its continuity or its fate.
The possible return to a generalist network would involve rethinking both the broadcast model and the content strategy, in a context marked by the fragmentation of audiences and the coexistence between traditional television and digital platforms.
A brand with an open track record
The story of ‘Operation Triumph free TV continues to be a key factor in these conversations. The format was born on TVE in 2001 and became an audience phenomenon from its first editions. After its cancellation in 2004, it passed through Telecinco between 2005 and 2011, with declining results, before returning to La 1 in 2017 with a renewed approach focused on the training process and digital conversation.
This return consolidated the value of the brand in a different context, even if TVE chose not to extend the format beyond 2020 for reasons of costs and programming strategy.
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