An audiovisual boom that bears its own names
See Norman Reedus movie scenes The Walking Dead: Daryl Dixon in the port of Escombreras, or witnessing urban transformations like the center of Murcia transformed into Budapest for a Hollywood blockbuster, no longer surprises the locals. The Region of Murcia has established itself as a common setting for cinema and television.
In 2025, more than 30 shoots were carried out in the region, including feature films, documentaries, series and music videos. Featured productions such as the third season of The Immortalthe Netflix miniseries The whole truth about my lies or the video clip Tuchat by the artist Quevedo confirm this expanding trend.
An infrastructure that continues to grow
THE Murcia Region Film Commissioncreated in December 2022, played a key role in this growth. In just three years, it has integrated 38 municipalities with their Cinema officeproviding a catalog of over 300 locations and 3,000 photographs. From desert landscapes to lush forests, geographic diversity becomes a differential value.
This institutional effort made it possible to attract productions from United States, United Kingdom, Italy or Polandand organize meetings at international events like Focus London to consolidate your network of professional contacts.
The climate, a natural ally
With almost 300 days of sunshine per year and little rain, the Murcia region offers ideal conditions for filming outdoors. This factor reduces logistical risks and increases production profitability.
Furthermore, the combination of ribsinland sea like the Mar Menormountains, deserts and urban spaces make it possible to recreate multiple scenarios in less than 60 minutes, which is very appreciated by the technical teams.
Connectivity and specialized services
Infrastructure such as Region of Murcia International Airportthe AVE network, highways and seaports facilitate logistics. At the same time, more than 150 professionals and 74 companies are registered to offer audiovisual and production services, from transportation to accommodation.
Incentives for millionaires to attract talent
The regional government launched an unprecedented help line in December: 5 million euros to strengthen the audiovisual industry. Among these, 3 million They are intended to attract series and films with a budget greater than 4.5 million euros.
These grants also support short films, new talent and local impact productions. Beneficiary projects must reinvest in the region by hiring local professionals and using services such as hospitality or transportation.
Murcian productions that are on the rise
2025 was also a year of recognition for films made in Murcia. They stand out Deafby Eva Libertad, awarded at the Malaga Festival and nominated for the Feroz Awards, and The instinctdirected by Juan Albarracín with actors like Eva Llorach. To them is added Lionelpresented at the Valladolid International Film Week.
An impact that goes beyond cinema
Filming generates jobs, boosts the service sector and projects the image of Murcia internationally. Hotels, restaurants and local businesses benefit from extended team stays.
But the most lasting effect is tourism: visibility in global production transforms natural environments into destinations of international interest, promoting a new form of territorial promotion.
A region that has become a protagonist
Murcia’s strategy of positioning itself as a movie set has gone from promise to reality. With institutional support, financial incentives, qualified professionals and a privileged environment, the Region of Murcia is evolving towards a own audiovisual identity this puts him on the map of international cinema.
Everything indicates that the phenomenon will further amplify in 2026, with new filming and international alliances. And while the cameras roll, Murcia writes his starring role in 21st century cinema.
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