The rivalry between iFood, 99Food and Keta will end up in court and the reason is less clear than it seems

Food delivery services, such as iFood, 99Food, and Keta, are growing more and more all over the world. According to Pickngo, a logistics management system for restaurants, there is a global market for it $380 billion in 2024 It is estimated that this value will exceed US$600 billion by 2030. Within this environment, there are naturally competitions between companies vying for market dominance.. However, what once seemed like just a competition between restaurants and customers has turned into a legal dispute involving the restaurants Espionage accusations, controversial contracts, data theft, police investigations And even “Battle of the Backpacks” In the streets.

Kita condemns the spying attempt by other delivery companies

Keita, The largest delivery company in the worldis a global brand for MeituanIt was created to operate in markets outside China. It began working in Brazil this year, in October, in a pilot project that began in Santos and Sao Vicente, located on the coast of Sao Paulo. Although the company has barely arrived in Brazil, it has already arrived Fight a legal battletheto Against competitors in the industry.

The company reported attempts Spying on partner restaurantsPointing out that there are people who pretend to be employees and use fake badges Trying to extract strategic information. According to the complaint, at least two espionage attempts occurred Eight institutions registered…

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