As summer approaches, the city seems to take on a different texture: the days get longer, the streets brighter, the beach and the swimming pool become an extension of the living room. This is also the time when skin care needs to be taken more seriously. Radiation is more intense, heat increases sensitivity and the combination of sun, sweat, salt, chlorine and makeup requires products that accompany an active routine. In this scenario, sun protection ceases to be an occasional resource and becomes a daily gesture of self-care.
Despite growing awareness, this practice is still far from ideal. Although 94% of Brazilians recognize the damage caused by sun exposure, only a small part of the population includes facial sunscreen in their skincare routine. These data add to another relevant challenge: around 70% of the population does not have regular access to dermatologists, which reinforces the importance of clear and accessible information on prevention.
In summer, when everything calls for lightness and efficiency, multifunctional solutions combining technology, practicality and aesthetic finish are gaining space, an increasingly strong trend towards the meeting between skincare and makeup. This is the case of L’Oréal Paris Solar Expertise Effect Makeup, which is part of the skin care portfolio, in addition to delivering a high-coverage makeup effect.
The product offers what has become almost a mantra of contemporary routines: it combines several steps into one. It acts as a facial sunscreen with color and makeup coverage, with an ultra-light texture, natural finish and breathable skin feel, a formula specially designed for Brazilian skin.
In addition to high-performance protection, L’Oréal Paris Solar Expertise Effect Makeup stands out for its coverage for up to 12 hours, ideal for those who leave the house early, go through the day with different commitments and continue until late at night without compromising the care and appearance of their skin. The initial palette includes five shades, developed for different skin tones, and a lightweight formula that does not leave a greasy feeling and provides a natural glow effect.
Actress Bella Campos, who has an intense routine and appears both in the sun and in flashes, sums up this multiple daily use well:
“In my routine, the practical aspect is essential. I am always traveling, I spend the day outside and I need versatile products. The Solar Expertise Effect Makeup is one of them: it protects the skin from the sun while offering this makeup effect that works from day to evening. Even after hours, the skin remains beautiful, light and healthy. It is this product that solves the entire makeup bag”, declares the actress and ambassador of L’Oréal Paris in Brazil.
Developed on the basis of advanced research, Expertise Solar Effect Makeup combines triple sun protection (UVA, UVB and long UVA) with high makeup coverage, offering a uniform finish, soft luminosity and comfort throughout the day. It is a facial sunscreen whose color does not crack, does not mark lines and keeps the skin healthy even at high temperatures.
“With the launch of Solar Expertise Effect Make-Up, we reinforce L’Oréal Paris’ commitment to offering comprehensive care and beauty solutions to the Brazilian public. Combining high photoprotection – with SPF 70 and triple defense against long UVA, UVB and UVA – makeup coverage with a natural finish is an innovative step in our skincare portfolio. We want every consumer to find convenience and confidence in a single product, without compromising health of the skin nor its beauty, whether day or night, because it is an extremely versatile product”, reinforces Ana Beatriz Moura, skincare manager at L’Oréal Paris.
The test results reinforce this performance: 9 out of 10 people consider the product better than its current base; 95% say it doesn’t leave skin sticky or oily and approve of the coverage like makeup; 94% say it doesn’t crack.
Summer calls for a light, realistic and effective skincare routine. Sun protection is one of the most important steps, but not the only one. Cleansing, hydration and protection constitute an essential basis for keeping skin healthy and luminous throughout the season.
A complete routine with L’Oréal Paris products can include Micellar Water, ideal for cleansing the skin; Treatment and hydration are provided by the Glycolic Bright Serum, which is absorbed overnight, ensuring a regenerating effect the next morning. Finally, sun protection at the start of the day with Sun Expertise Effect Makeup.
The aesthetic of summer involves lightness, including what we put on our skin. Multifunctional solutions simplify daily care and help you make choices that impact the present and the future. Ultimately, it’s this combination of information, protection and self-esteem that turns summer into a season of real, practical beauty and, yes, reinforces the principle “You are worth a lot.”
About The Author
