The Christmas preview comes with a more moderate price dynamic than in previous years. According to a survey by Orange, Decorative items recorded a year-on-year increase of 12%while Traditional food basket increased by 27%below the expected annual inflation of around 31%.
Although limited, Both variants have differences depending on the product and origin. In the decoration sector there was significant growth, but also cheaper products compared to 2024. Nine-part nativity scenes (28%), LED warm light sets (27%) And green garlands (18%) Lead the climbs. In contrast, Christmas wreaths (-17%) And Sets of 24 ornaments (-29%) had the biggest setbacks. The total cost of the eight items examined was $377,504 To $423,955.
In the meantime, in traditional foods of the holidays (like sweet bread, apple cider or nougat) the increases are higher and mostly respond to the imported component. In this sense, Those coming from abroad saw the largest increase: Spanish nut cake (47%), sweet bread with fruits (44%) And soft almond nougat (38%). In the opposite extreme The less pronounced increases include: sweet bread with chocolate chips (9%), The Peanut butter (7%) and the sparkling wine (1%). This means that the average value of the 12 articles analyzed increased by $75,013 in 2024 until $95,401 in 2025.
“The relative stability of prices for Christmas products is responding to this The competitive pressure between companies decreased and consumption remained cautious. On the positive side, inflation remains below average inflation in several categories, which could support a more accessible season for consumers,” the report said.
And he added that the difference between both segments (decoration and food) is explained by the impact of the exchange rate and trade openness. “In decoration, greater supply moderated prices; in imported foods, sensitivity to the dollar and available stocks drove prices up,” he said.
The study also included a nationwide survey that revealed a pattern of behavior: 74% of consumers value special offers and discounts. Further along appear those who seek installment financing (9%) and those who take advantage of direct debit or QR code payment benefits (7%).
He also went into detail about it How consumers organize their Christmas shopping: 44% starts a week before, 27% He does it a month in advance, 21% Wait until the weekend before and 8% He does it the same day. Only a minority buys in advance.
Regarding the payment method, 61% financing with credit card, 16% Wait for the bonus and 12% uses returns from paid accounts. In this way, according to the survey, a more rational and selective consumer is consolidated. “The focus on promotions and financing shows a more mature and competitive market. Commercial strategies with.” Attractive discounts and low rates will be crucial to boost sales without losing sight of the economic reality,” he said.
Thus, the general scenario outlined in the report also shows a Christmas 2025 with date and date-defined purchases Expectation of stronger commercial activity in the latter part of the year.
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