November recorded the lowest revenue growth of 2025 in food retail, with an increase of just 1% compared to the same month last year – well below the inflation accumulated in 12 months, which was 4.5%, according to an unprecedented study carried out by the consultancy Scanntech, which studies 45,000 points of sale in Brazil.
The result reflects a combination of slowing prices, a decline in units sold and changes in consumer behavior.
The drop in transfer pricing, with an increase of only 4% in the average unit price, the lowest level of the year, was the main factor in pressure on revenues.
Prices of perishable goods slowed significantly, from 4.7% in October to 1.4% in November.
Reinforcing a trend seen throughout the year, central Brazil’s food products, rice, beans and sugar, saw falling prices and sales.
Supermarkets showed a growth of 5.7% in revenue when comparing the first eleven months of 2025 with the same period of 2024, with a slight decline of 0.9% in units.
Cash and carry, for its part, recorded growth of 3.4% in turnover during the same period, but with a more pronounced drop of 2.9% in units sold.
About The Author
