
In the context of behavioral studies, researcher Katherine Milkman defines the phenomenon in which symbolic dates act as temporal markers as the “fresh start effect”. According to the theory, these periods build motivation to start new projects, plan adjustments, and review habits and priorities.
This period tends to encourage reflection on well-being and ways of leading daily life in a more balanced way. Routine adjustments, resumption of personal commitments and the intention to adopt new behaviors frequently appear at this stage, carried by the symbolism of the beginning represented by the calendar.
Mental health also stands out in this scenario. Reports from the Ministry of Health indicate continued growth in care for conditions such as anxiety and depression in the public network, according to edition no. 13 of the Mental Health in Data report, published in 2025. Although there is no direct relationship between the start of the year and the demand for specific care, the subject has gained relevance in different contexts, accompanying greater recognition of the importance of emotional balance.
Globally, health institutions emphasize that emotional disorders affect millions of people and require continued attention. This panorama reinforces the need for spaces that facilitate access to reliable information and qualified professionals, such as guides bringing together psychologists and content on mental health. In this context, initiatives such as Mindee strive to organize and showcase professionals in the field, helping to expand access to mental health care.
Therapy remains recognized as one of the tools available to those seeking to understand emotions and develop strategies to cope with daily challenges. Studies from the World Health Organization – WHO indicate that structured interventions can promote the construction of new ways of coping, even if the search for this type of support is not directly linked to specific times of the year.
According to psychologist and neuropsychologist Gerllany Amorim, periods of transition, such as the end of one year and the beginning of another, are typically associated with new cycles and can influence people’s willingness to revamp their routines and establish personal goals. According to the professional, this movement is also reflected in the increased interest in the establishment or resumption of mental health care.
The expert notes that interpreting a year as “lost” tends to simplify more complex experiences, since behavioral changes and decisions related to well-being can occur at different times, regardless of the timeline. In this context, the search for psychological support appears to be a continuous process, which is not necessarily conditioned by symbolic dates.
“The growing interest in mental health information” is also reflected in the expansion of initiatives that bring together actively registered psychologists and offer care in person and online, like Mindee. “The expansion of the mental health debate has led more people to seek information and qualified professionals, which is leading to the creation of digital spaces aimed exclusively at organizing this data,” explains Layssa Oliveira, co-founder of Mindee.
The combination of the symbolism of the beginning of the year and the greater attention paid to personal care reinforces the fact that this period tends to favor the revision of priorities. Even without a direct connection to seeking therapy, the atmosphere of renewal often inspires decisions related to emotional balance in the following months.