The royal speech this Christmas 2025 marked a before and after in its visual liturgy. I’ve just started, The first image shows the exterior of a living royal palace, in the heart of Madrid, with citizens walking around. This is not trivial. The Palace is not alone. He is with people in coexistence.
This contextualization image has given way to the shot of a mobile camera which records a window. It is about transferring the curious gaze of the spectator from the street to the interior of a building classified as a national heritage monument. So, in the opening moments, the ornamental ceilings of the palace are shown, a nativity scene installed on the ledge in one corner can be seen, and the illuminated Christmas tree appears, which was already reflected in the reflection of the glass of this open window of the palace.
These different plans do not only constitute the usual previous presentation letter, what we call the “header”. They are already part of the discourse. And we still don’t know. Because the last image of the introduction begins to record the ceiling of a room in the palace In a sequence shot, without cuts, which opens up to the meeting with Felipe VI, entering the room. The realization invites us to cross paths with him. As if we were crossing the Royal Palace.
For the first time, the king walks in his Christmas message. And he does it with the rhythm, momentum and proximity that promote moving speech. “Good evening, forty years ago, in this same hall of columns of the Royal Palace of Madrid, the treaty by which we entered the European communities was signed.” The parliament begins, framing the relevance of the chosen location.
The television leap is obvious: The visual achievement solemnly shows the head of state not only in Spain, but also outside our borders. With the story that the space represents, with the gestures of the hands, with the proactive attitude of its expressiveness – free from the attachments of the furniture – in front of cameras which, in addition, opt for a certain oscillation which does not disturb. And if a traveland if a zoom. Which reminds us that the rigidity of implementing this message has long since ended. The one who forced abrupt changes of plans during the speech that were so parodyable. This Christmas too, there were no executives behind the king, who invited the viewer from home to play the intimate emotion of guessing who was in the photos rather than listening to the reflection of the speech.
The staging chosen for the Christmas 2025 message is what some call “the mark of Spain”, since the broadcast projects the strength of our history of the modernity of current stories. The emphasis is on the words of Felipe VI, supported by a room that is a coherent witness to the essential moments of our country and, at the same time, is shown recorded with a look that defines how we are today, where We need the serenity of memory like never before, but we act without allowing ourselves to sit still. as in previous speeches.
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