Let go to transform yourself. With this motto, Ana Paula Caldas, creator of the social project Juntos Somos Mais Fortes, celebrated last Saturday (12/06) the inauguration of Circulou Brechó — a space created to transform conscious consumption into a bridge to social impact.
The store, located at 308 Norte, in Brasilia, opened its doors in an atmosphere of celebration and solidarity, bringing together friends, supporters and customers of the initiative in a cocktail full of affection and determination.
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Created in 2017, Juntos Somos Mais Fortes was born from Ana Paula’s indignation at social inequalities and the desire to put her experience in the fashion world at the service of collective causes.
Circulau Brechó Team
“We are all transformers, each in our own way. I believe that when we take the first step, God sends the right people to help us,” said Ana Paula Caldas.
Since then, the project has benefited approximately 34,000 people and distributed more than 100 tons of food in communities in the Federal District, such as Morro do Sabão, Samambaia, Sol Nascente, São Sebastião and other administrative regions.
The opening of Circulou Brechó, part of the Juntos Somos mais Fortes project, expands social impact in Brasilia
In an interview with Column Claudia MeirelesAna Paula explained that Circulou Brechó appears as a natural evolution of Bazar dos Juntos, organized since 2022. Carefully curated, the space offers second-hand clothing, shoes and accessories in excellent condition and at affordable prices — promoting conscious consumption as a tool for transformation.
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The Circulou Brechó store is located in Asa Norte
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Store Details
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The thrift store is part of the action plan of the social project Juntos Somos mais Fortes
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More than a store, the thrift store represents an important step in the development of the project’s social actions. With the revenue from sales, Ana Paula intends to expand the scope of her initiatives and realize an old dream.
“We want to build our own headquarters, with a structure to provide professional training, cultural workshops, quality food and access to technology to young people and mothers in the communities served,” revealed Ana Paula.
Cocktail with a purpose
Those who participated in the inauguration directly felt the strength of the collective and the real impact that actions like this can generate. Even in the treats, solidarity was present: the snacks and canapes served to the guests were prepared by friends of the founder — a simple gesture, but full of meaning, which reflected the collaborative spirit of the project.
Articles by Soleá Semijoais
In addition to pieces selected by a group of supporters and enthusiasts of the cause, the store has a partnership with Solear Semijoias, owned by businesswoman Raquel Marques, who presented a special selection of accessories during the event. Part of the income from sales will also be donated to the actions of Juntos Somos Mais Fortes.
“Volunteering is love in motion. When we prioritize our time and organize our lives with intention, we can help, achieve our dreams and be happy too,” concluded Ana Paula Caldas.
Circulou Brechó is open Monday to Friday, 9 a.m. to 6 p.m., and Saturday, 10 a.m. to 4 p.m., at SCNL 308, Bloco E, room 50.
Find out who was present at the opening of Circulou Brechó, through the lens of Nina Quintana:
Ana Paula Caldas and Rafael Saraiva
Carole Caixeta
Pablo Saraiva, Ana Paula Caldas and Rafaela Saraiva
Viviane Carneiro
Mercie Wolf
Laércio Silva and Nilvania Castro
Ana Paula Caldas and Caroline Schneider
Karine Bertolazze
Maria Eduarda Hummel, Niagara Tavares and Alexandre Araújo
Gelta Bueno
Elizabeth Carneiro
Ana Paula Caldas
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