The shopping centers of La Plata and the region are currently experiencing a significant increase in commercial activity, driven primarily by the sale of toys and gifts in the run-up to Christmas.
As December 24th approaches, the influx of visitors increases sustainably, and as part of this, companies strengthen their offers through exchanges of goods and special promotions.
“Over the years we have realized that Santa Claus is looking for promotions, so the discount days are inevitably the ones that mark the largest influx of people,” admitted Ramiro Arcidiácono, owner of the toy store “Hobby Toys”.
Speaking to the radio station La Redonda 100.3, the trader pointed out that “this Monday and Tuesday are the last days of promotion with Banco Provincia cards, which we know how important they are in the city of La Plata. There are other important banks that also offer discounts these days, with installment payments, etc.”
Regarding the types of toys preferred by families, he expressed that “TV advertising has always dictated the purchasing direction for these dates, although in recent years, with the advent of social networks, what influencers show on Tik-Tok, Instagram or YouTube has had an important weight. Therefore, like everything, the nature of sales is changing and we are trying to adapt.”
The full interview in the attached audio:
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