A planet where smartphones are an exception, where artificial intelligence has not yet reached the general public and where social networks repeat their power of influence. This was the world in 2010. Since then, the technological leap has brought profound transformations which have impacted society’s behavior and created new economic models. This jump of only 15 years, but which seems to be a century, was the subject of a debate during Voices 2025, mediated by the journalist Rubens Achilles.
For writer and information technology specialist Gabriel Torres, the arrival of smartphones and the widespread diffusion of broadband represented a turning point. For better and for worse.
— If social networks bring us closer to colleagues we haven’t met for years, they also put us in contact with a multitude of anonymous people who fight alongside us — he reflects.
Dora Kaufman, AI specialist and professor at PUC-SP, considers the arrival of generative AI to be an important step in the technological evolution of the last 15 years.
— Although creative ability is still an essentially human attribute, artificial intelligence is changing the way we create and make decisions — he explains.
Kaufman also believes that technological progress conditions people’s behavior, at the same time as it is shaped by human interaction.
— It’s a process of co-creation. Technology will only spread if it meets the desires of society – he asserts, then he defends that the next wave of evolution will be the creation of new models of artificial intelligence that will replace current deep neural networks. — Models capable of creating correlations, analogies, to overcome the technical limitations that AI faces today.
Lawyer Patrícia Peck, specialist in the technology sector, in turn observes that the accelerated changes of the last 15 years are making the work of regulators more difficult.
— Brazil has made great progress in technological legislation since 2010, with the Marco Civil da Internet, the LGPD, among other laws — he says. — But a law in the field of technology, which takes more than two years to be ready, is already obsolete.
According to Patrícia, future AI legislation should take into account not only user behavior, but also the development of the technology itself.
— Artificial intelligence must be trained to meet legal standards required in the country, such as LGPD and electoral legislation, for example.
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