Twenty years after landing in Argentina RE/MAX established itself as one of the main players in the Real estate market locally and as one of the networks of Franchises Most widespread in real estate, with more than 215 active offices in more than 60 cities and a network of more than 8,500 employees between brokers, agents and support teams.
The brand landed in the country 2005Hand in hand with Dotti Peñate and Sebastián Sosawhen the real estate business was dominated by individual projects, a low level of professionalization and a strong concentration in the metropolitan region. Since then the panorama has been different: the company promoted a Franchise model based on collaboration, process standardization and federal expansion.
In the last twelve months, the network offices have provided more than support 130,000 families in real estatewith a The average ticket is around $106,000A 13% higher than last yearin a scenario marked by expectations related to the return of the credit. RE/MAX’s active portfolio today is around 84,000 properties between Argentina and Uruguaywith an estimated local market share of 27% in the city of Buenos Aires and 14% in the province.
For Sebastián Sosa, President of RE/MAX Argentina and Uruguay, The effect of the brand is explained not only by the size, but also by a cultural change that promoted. “We went from a From the individualistic model to a more collaborative, professional and customer-oriented model. “Today the industry understands that collaboration is the way forward,” he told the press during a 20th anniversary celebration.
The Federalization of the economy This is one of the axes that the company highlights as it looks back over these two decades. As Sosa explained iProfessionalOne of the company’s key takeaways was understanding this National expansion is not about reproducing a single format, but rather adapting it to local realities in terms of culture, communication and commercial dynamics. “Another important finding was Speed of consumer changewhich required us to accelerate internal processes, digitize and constantly train teams,” Sosa added.
At the same time, tools were integrated into the network that changed daily operations. Out of Management systems And digital marketing until electronic signature – making RE/MAX the first federal real estate network to manage remote documents with full legal value – technology began to play a central role. There were also strategic alliances such as: Guarantor and lenderthis final key to the development of financing solutions that are becoming increasingly relevant again today.
Likewise, the reactivation of the credit This is also reflected in network operations: At the beginning of 2025 it represented the 1.9% of transactions, and in October it reached 4%doubled its participation and exceeded that 500 operations with credit in the last two months.
In 2025, the network added 20 new offices and plans to continue growing inland
Owning a RE/MAX franchise starts at $100,000
This is based on this structure Franchise model, the RE/MAX continues to expand in Argentina. 20 new offices were added in 2025 and the plan for 2026 is to continue to grow internally, focusing on locations where the brand does not yet have a presence.
The initial investment for opening a RE/MAX office varies depending on the location and the level of development of the site. According to the company, cheaper models can now be expected and an approximate range of $100,000 to $180,000 on main coursesAnd Recovery time of the average investment remains between 12 and 24 Monthsconditioned by variables like Leadership, quality of teams and strategic location.
Initial care is one of the central points of the system. During the first 90 days, new franchisees receive training in operations, marketing and technology. training to become a responsible runner; a commercial launch plan; Weekly follow-up meetings and access to digital tools such as CRM and electronic signature.
The franchisee’s profile also became more diverse. As Sosa explained, entrepreneurs with commercial or service experience between the ages of 30 and 55 now predominate, although there has been growing interest from professionals in other sectors who want to switch to a proven model.
By 2030, RE/MAX plans to reach 275 offices and complete its presence across the countrywith the Franchises as a growth axis in a Real estate market which once again shows signs of momentum. In this scenario, Sosa expressed optimism about the beginning of the cycle: “If mortgage lending consolidates and people remain interested in investing, 2026 can be not only a year of sustained growth, but it could be the best in 40 years.”he concluded.
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