With fast food franchises no longer possible to escape, Barcelona is adding a new actor to your menu of international channels fast food. Carl’s Jr., one of the historic brands of fast food The American, with Californian roots but a strong presence in Mexico, has just opened its first restaurant in the Catalan capital, very city center. The operation comes from the Avanza Food group and represents the start of an expansion plan that includes ten more openings in the city for the next five years, according to the company.
The new location is located at number 31 in the center College toura few meters from Plaza Catalunya and the University of Barcelona, one of the busiest roads in the Catalan capital. It is a large space, on two floors and close to 500 square meterswith a capacity of more than 140 people. The brand will operate here with its usual proposition of Bigger, better burgers, hamburgerIt’s 100% Angus prepared on the grill. elaborate grid and room services, as well as home delivery via different platforms.
A strategic location
This opening also marks the group’s first franchised restaurant in Spain. Fondanta Mexican company which signed a development agreement with Avanza Food last April. An alliance that positions Barcelona as one of Carl’s Jr.’s strategic growth sites in the country.
However, the chain already had a specific presence in the metropolitan area, with a restaurant in the Splau Shopping Center in Cornellà de Llobregat, one of the first to open its doors in Spain in 2018. This site is currently located in reform process and will also reopen under the leadership of Fudlicious.
New brand image
Barcelona was also the city chosen to introduce the new image for the first time in Spain. Omnia concept designed by Carl’s Jr. International and recently presented in Cardiff. This update focuses on one more efficient space with a greater weight of technologymore flexible kitchens and a bright aesthetic inspired by the brand’s Californian origins.
With more than 4,000 restaurants around the world, 300 in Mexico, Carl’s Jr. plans its arrival in Barcelona with a sustained growth plan. The city thus becomes the local laboratory of a chain which seeks gain presence in a competitive, diverse and increasingly demanding gastronomic market.
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