Ralph Lauren The uniforms the U.S. Olympic team will wear at the Olympics were announced Thursday Winter Games Milan-Cortinaa collection that combines its signature “American” style with references to the brand’s classic clothing.
For the opening ceremony, the suggestion includes a red, white and blue knit sweater with a traditional graphic design, accompanied by matching cream trousers and a matching wool coat. In contrast, the closing ceremony collection took a sporty tone, with a quilted jacket inspired by vintage ski equipment over a jacket in different colors.
“We create pieces that should be timeless, things that people will want to wear and appreciate forever,” said David Lauren, Ralph Lauren’s director of brand and innovation. “We take elements that are already part of the brand lexicon and build it from there.”
In addition to the ceremonial apparel, the entire Team USA collection — which will also be given to athletes as Olympic Village apparel — went on sale on the same day. It maintains the same design lines, with an abundance of fabrics in traditional colours red, white, blue, And home versions of winter classics like parkas and hockey jerseys.
The process of creating these looks begins approximately two and a half years before each Olympics. The Ralph Lauren team, responsible for outfitting Team USA since 2008, meets with the athletes and works through their ideas in advance. Lauren pointed out that while presenting the Milan-Cortina uniform, Those for the Los Angeles 2028 Games have been in development for months.
He knows the cultural weight these designs have and the interest they arouse in the fashion world and among American consumers. “We know people will love it, collect it and even search for it on eBay, so that’s part of the fun,” he said.
Sometimes athletes from other countries try to get it. Para snowboarder Brenna Huckabee and snowboarder Reed Gerrard said AP There is a tradition in the Olympic Village of exchanging jackets and jackets between delegations when a foreign design attracts attention, as long as the athlete is willing to part with a piece of his own.
“I almost never trade because I always love every piece of Team USA apparel.”Huckaby, who designed the colorful blazer from the closing ceremony, said she will “change a little bit” in her wardrobe after the games.
“But every now and then something you like comes from another country. It’s very difficult to sit with your bags open and think ‘What can I get rid of?'” “That’s probably the hardest part of the Games after the competition,” he added.