Toyota advances in an increasingly competitive electric market
THE Japanese brand surprised by announcing a price adjustment in his electric SUV Toyota C‑HR+a maneuver with which it aims to strengthen its positioning against models such as the BYD Atto 3 or the MG5 EV. This movement comes in a context where manufacturers are reviewing their commercial strategies to attract more buyers in the car segment. electric vehicles.
The new Toyota C‑HR+ electric combines modern design, advanced technology and a versatile size, with 4.52 meters in length and a trunk of 416 literswhich makes it attractive for both urban use and long journeys. Toyota presents this price renewal as a direct response market demands and competitive pressure in the electric vehicle sector.
The new price: 36,500 euros
Toyota has set the initial price of C‑HR+ in 36,500 euros place. This figure represents a clear commercial offensive compared to entry-level electric SUVs from Chinese brands, maintaining a superior build quality and more complete equipment. The objective: to attract those who are looking electrification without sacrificing designreliability and autonomy.
An offer that’s hard to ignore
The access version of the C-HR+, called advancemounts an electric motor 165 kW (224 hp) with front-wheel drive, which allows you to accelerate 0 to 100km/h in 7.4 seconds and reach a maximum speed of 160km/h. Your battery 77 kWh offers an approved autonomy of up to 600km WLTP. Standard equipment includes 18 inch wheelsLED headlights, 14-inch screen compatible with Android Auto and Apple CarPlay, dual-zone climate control and advanced driver assistance systems.
More power for those looking for performance
In addition to the Advance version, Toyota offers the C‑HR+ in a higher performance variant called Spirit. This dual-motor version offers 252 kW (343 hp) And 438Nm of torque, with all-wheel drive all-wheel drive-i. Its features include acceleration of 0 to 100km/h in just 5.2 seconds and a WLTP autonomy of 475km. With this engine, the C‑HR+ is also positioned as a sports alternative in the compact electric SUV segment.
A change that puts pressure on the market
The automotive industry Europeanand Spanish in particular, absorbs a growing supply of electric models who participate in competitions features and price. Brands like BYD have managed to capture the public’s attention with affordable and well-equipped vehicles. This forces traditional manufacturers like Toyota to react.
The new price of the C‑HR+ seeks to broaden its potential marketattracting a buyer profile who until now had not considered this range of products. With help with purchasingsubsidies and incentive plans available in Spain and Europe, Toyota’s decision comes in a key moment.
A strategic decision
This price drop can directly influence the C‑HR+ perception as one of more comprehensive options of the segment. With a striking design, great autonomy and the technological support of the brand, the model stands out as a strong bet in the midst of the transition to zero-emission mobility.
Toyotawith this maneuver, reinforces its role of global player on the electricity market, and rebalances the balance in relation to the competitors who have revolutionized the entry range. The electric C-HR+ is now more accessible, without losing its character prime which defines the Japanese firm.
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