The Lula government is preparing a credit line of $500 million (around 2.7 billion reais) to allow broadcasters to implement TV 3.0, a new generation of Brazilian open television that will allow greater interactivity and personalization of broadcast content, thanks to integration with the Internet.
The financing represents 70% of the 3.85 billion reais estimated as investments needed to fully serve the country’s main metropolitan areas.
The technology will provide a multitude of possibilities for viewers, such as purchasing products advertised on screen at the same time as the advertisement. This is a huge boon for broadcasters, who are losing advertising revenue to digital platforms.
Equipped with international resources, the credit operation is structured in collaboration with the Ministry of Communications with the IDB (Inter-American Development Bank) and the IBRD (International Bank for Reconstruction and Development).
Last week, the External Financing Commission (Cofiex), linked to the Ministry of Planning and Budget, approved the new line, and now the process advances to the Senate, responsible for authorizing the subscription of credit.
“We are working to expand sources of financing, ensuring that as many Brazilians as possible have access to this new form of transmission. Brazil will be a pioneer among the Brics countries and in Latin America,” said Communications Minister Frederico de Siqueira Filho.
The government’s announcement of TV 3.0, in August, was one of the first major measures released by the Ministry of Communications since Siqueira Filho took office in April this year. He replaced Juscelino Filho, who was fired after accusations of passive corruption by the PGR (Attorney General’s Office).
The funding is part of Brazil’s Open Television Infrastructure Modernization Program for Digital Inclusion, which will allow broadcasters to access external resources to begin the technological transition.
In addition to this line of credit, the Audiovisual Secretariat, linked to the Ministry of Communications, is also working on the construction of complementary lines with the BNDES (National Bank for Economic and Social Development).
Features
In addition to offering interactive and personalized experiences, with access to live and on-demand content, TV 3.0 will bring significant improvements in picture quality, with 4K and 8K broadcasts, HDR and more vibrant colors.
There will also be immersive audio, expanding the sense of presence, advanced accessibility features and digital utilities.
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