Understand why Ivete Sangalo’s breakup brought the ‘music video curse’ back to the networks

The confirmation of the end of the marriage of Yvette Sangallo and Daniel Cade not only surprised the public, but also revived a theory that has been circulating since 2020 on social media: the supposed “curse” of the “Localizei” music video. The video, which was released in June of that year, brought together many famous couples, many of whom are now separated, and returned to the center of online conversations after the singer herself broke up.

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As soon as the announcement was made, netizens noticed this coincidence. On X, many users mentioned that many of the couples featured in the clip have since followed different paths.

“Just when we think it’s just a joke, another couple comes along and tells the story of the curse,” one user wrote. “If Yvette doesn’t even run away, that’s too much,” another profile quipped. Among the most emotional fans were feelings of surprise and sadness. “I grew up watching their relationship and it makes my heart sink,” one follower commented. There were also those who hoped that those who stayed together, including Angelica and Luciano Hock, Tís Araujo and Lázaro Ramos, and Zandy and Carla Pérez, would “remain consistent and circumvent any expectations of the clip.”

Celebrity couples whose relationship ended after the music video of Ivete Sangalo: coincidence or theory? - Image: YouTube reproduction
Celebrity couples whose relationship ended after the music video of Ivete Sangalo: coincidence or theory? – Image: YouTube reproduction

The history that fans remember is not short. In the cast of “Localizei”, many romances have ended in recent years. Sabrina Sato and Doda Nagel, who appear to be exchanging affection in the video, announced their separation in 2023. The same thing happened with Fabio Burchat and Nathalie Mega, whose marriage ended at the beginning of the same year. Ana María Braga and Johnny Lucette, newly married at the time of recording, separated in 2021.

Among the participants in the clip are also Mariana Ríos and Lucas Khalil, who did not continue together; Vanessa Camargo and Marcos Boyes, who separated after 17 years of marriage; Bella Gil and João Paulo Dimassi, who also ended their relationship; And the singer Silva, whose relationship with Renan Mantofanelli ended after his participation in the video. Other names frequently mentioned on the networks include Andre Marquez and Sofia Starling, Britta Gil and Rodrigo Godoy, Didi Wagner and Fred, Fernando Suhr and Mayara, as well as Sandy and Lucas Lima – the latter, protagonists of one of the most talked about breakups of recent years, given their long history as a couple.

Couples who participated in the clip
Couples who participated in the clip “Localizei”: who ended and who is still together – Photo: Reproduction YouTube

Despite the lighthearted tone in which “the curse” is usually treated, the new wave of comments reflects the impact of Yvette’s breakup. As one user wrote: “Of course this is all just a coincidence, but when you look at the menu… it’s impossible not to be impressed.”