Unprecedented decision of the premises on Avenida Avellaneda de Flores to compete with shopping

According to reports on social media, several clothing stores on the popular Avellaneda Avenue will be open until midnight for Christmas shopping.

12/07/2025 – 9:01 p.m

In an unprecedented strategy to snap up and compete head-on with last-minute Christmas purchases extended opening hours of large shopping centersIt has emerged on social media that several clothing stores on the popular Avenida Avellaneda in the Flores district of Buenos Aires are considering expanding their offerings Open until midnight on the most important evenings before Christmas.

Although the measure has not been confirmed or made official by chambers of commerce or by the majority of retailers, the news raised expectations among wholesalers and retailers looking to maximize their sales. The intention is clear: Take advantage of the flow of people leaving work in the afternoon and evening to do their end-of-year shopping. a segment traditionally dominated by shopping centers and malls.

This decision represents a significant step for a commercial center known for its quality traditional schedule and its strong focus on wholesale sales in the morning. By extending its opening hours, Avellaneda would seek to position itself as an attractive night-time alternative, offering the variety and competitive prices that characterize it, especially when consumption picks up again due to the holidays.

Locals on Avellaneda could open until midnight before Christmas

The proposal to keep the blinds open until 11 p.m. or 12:00 p.m. on days surrounding December 24th is intended to accommodate the public making their purchases after hours or on bonus pickup days.

• Direct competition with malls: Malls typically extend their closing hours late into the night on Christmas Eve, making shopping easier for the middle class and families. Avellaneda would seek to replicate that comfort and increase the appeal of its outdoor wholesale and retail prices.
• Maximizing Sales: Nighttime is traditionally the time with the highest concentration of retail shoppers looking for gifts. By opening during this peak consumption period, traders aim to dramatically increase trading volume at a crucial time for annual profitability.

According to the versions circulating in merchant circles in the Flores district, the extended opening would be concentrated on the nights with the highest demand before Christmas Eve. Should the proposal be implemented, the premises would be operational as follows:

• Suggested opening times: Opening in the afternoon and closing at midnight.
• Important Days: The extended opening days are expected to be the days immediately before December 24th, when most purchases of gifts and outfits for the holidays are concentrated.

The logistical and security challenges for retailers are high, as special coordination would be required in the city’s largest textile and clothing center. However, the ability to generate a volume of sales from night hours that would otherwise go to competitors would drive this unprecedented decision down the popular path.