Talent, employability, technology… are being redefined at unprecedented speed within corporate structures, particularly those that prioritize values in their decision-making. This was at least evident during the celebration of ABC Forum “Talents and … values that promote employability in the face of new business challenges.”
Faced with the social perception of an alleged generalized loss of values, Patricia Jaén de la Vegageneral director of Talent and Culture Palladium Hotel Group, admitted that day that the young talents who join her organization stand out precisely for its solid ethical base “and this is something that companies increasingly value in selection processes, even above certain skills“.
Patricia Jaén de la Vega, Palladium Hotel Group
“A solid ethical foundation is worth more than certain skills”
There is currently great interest in this type of profile with values, an ability to undertake and innovate, he added. David Villasecadirector of the technology and digital solutions strategy office at Moeve, “because it is essential to achieve the transformation and purpose that we seek within the company and because values have a very direct impact on society”.
For all this, Eva IvarsCEO of Alain Afflelou Spain and Portugal, Corporate ESG director and member of the Global Executive Committee in Paris, stressed that companies are keen to offer them what boosts their talent so that they feel engaged. “It is then when the magic happens. That is, if as a business I don’t support people within the organization, I support them with training and development, I can’t demand that they get involved. Ultimately, the values define culturethat determines decision-making and how we govern ourselves. If we do this consistently, with sensitivity to those who work with us, we will be on the right track. »
Eva Ivars, Alain Afflelou
“Values define culture, the way we make decisions”
This scenario is possible, depending on Ricardo Palomodean of the Faculty of Economic and Commercial Sciences of CEU San Pablo University and professor of financial economics, “thanks to educational establishments like ours, which offer content and values so that students are good professionals, but also good people, capable of transcending society. In this way, we lead young people to enter the world of work being more pragmatic, knowing what effort is, looking for a goal, projects that attract them, seduce them and knowing how to integrate into teams like never before. All this creates a foundation, a feeling of belonging to the institution in which they wish to work, a greater vocation and greater commitment. Today, they are even capable of give up part of your salary in exchange for a feeling of commitment to your business.
Ricardo Palomo, CEU San Pablo University
“We train good professionals and good people”
With the aim that talent and values do not disappearthe general manager of Palladium Hotel Group explained that they were carrying out periodic assessments and maintain conversations with team leaders to reiterate the values that must prevail and check that they have been clearly transmitted ‘the rules of the game’ from an ethical point of view. “And – he added – giving social visibility to these values has an impact on the income statement. In this way, it is easier to retain talent, which is also achieved by offering a professional career, training, internal mobility, leadership to learn… to reach professionals with the thought of “I am the company”“, he added.
Taking care of talents and values is also a priority at Alain Afflelou and to this end they are keen to measure the level of employee satisfaction. “We must be very careful with what we transmit and with what we do so that our message is clear and consistent in all links of the chain because all our employees are stakeholders in the company. The main thing – he added – is that they feel proud of the place where they work.
At the end of the forum, Ricardo Palomo warned that the new talent you will need to continue training to facing crucial changes and the new challenges to come. “Along with these challenges, many opportunities will arise that they can take advantage of because they are very well prepared and have a vision for the future. “Your success will depend on your ability to adapt.”
Eva Ivars expressed herself along similar lines when she insisted that they will have to reinvent themselves Many times, have many jobs throughout your professional career. “The capacity to adapt is essential because, let us not forget – he warned – we are in the stone age of generative artificial intelligence.
David Villaseca, Moeve
“We are in a historic moment for humanity”
Patricia Jaén de la Vega recommended “that they trust themselves, listen to that little voice that tells them what is right, what they must do” and that they do not forget that everything you want to achieve is expensivethey must therefore make an effort and be generous with the people around them. To do this, he also encouraged them to have a positive attitude and an open mind.
David Villaseca emphasized that we are living in a historic moment for humanity, “and they should celebrate it because thanks to their training today they can choose where to work and it should be in companies that have a goal aligned with their interests. They shouldn’t give up to this. And of course, don’t lose sight of your values. We care a lot about technology, artificial intelligence, but even more people“.
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