Vila Isabel’s dismissal worsens Rayane Figliuzzi’s crisis and expert warns of repositioning

Rayane Figliuzzi He is going through one of the most turbulent periods of his public career since leaving “A Fazenda 17”. Recently, the influencer was removed from her position as the face of Unidos de Vila Isabel before even making her debut at school rehearsals, a decision that had repercussions on the networks and reinforced the perception of the fragility of her post-confinement image.

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This dismissal comes after Rayane’s name was involved in a fight in a restaurant, involving two school counselors. The episode took on a delicate tone when one of the employees, Juliana Palmer, was allegedly the victim of racism. The influencer chose not to speak publicly and also severed relations with her former advisor. This silent stance, added to the history of controversies during the reality show, led the Vila Isabel board of directors to remove her from the carnival.

The accumulation of crises has made Rayane one of the most discussed topics in recent entertainment, and experts believe that the current moment is important for its repositioning. According to Larissa Mocelin, positioning and personal brand management strategist, the current situation stems from factors that began when participating in the program.

According to the expert, the period immediately following the release of the reality show influenced the development of the crisis, because the first 24 hours usually receive a lot of attention from the public and the media. Larissa emphasizes that, during this period, it is common for each action to generate broad repercussions, which makes this moment particularly sensitive. She argues that positions taken without planning can broaden existing debates.

Another aspect mentioned by the strategist is the initial silence adopted by the influencer. As he explains, this approach can be used in some cases, but it tends to raise questions when there is a high demand for clarification. For Larissa, the period deemed most appropriate for a public demonstration was ultimately not used by Rayane’s team.

Rayane Figliuzzi — Photo: Instagram reproduction

Faced with this scenario, experts say that the reconstruction of Rayane’s image is an expected process. According to Larissa Mocelin, this process involves transparency, alignment between speech and behavior and the definition of a public identity that does not depend exclusively on the character presented in the reality TV show. She points out that consistent actions tend to have more impact than emotional displays on social media.

Larissa also points out that the public tends to transfer their perceptions from the confinement period to the post-reality moment, which increases sensitivity to the behavior of any participant after the program. The strategist nevertheless believes that it is possible to reorient his career. According to her, this would involve abandoning the image constructed in reality and developing a more structured public identity. If that doesn’t happen, he says, the post-program trajectory could become limited.