“We started in 2021 and now 25% of sales come from abroad”

Joaquín Alberto Penalver, general manager of Coreco -a company that will be 40 years old in 2025-, assures that “our company cannot be understood without sales abroad”. “We started in the 90s and today they are essential. Currently exporting around the 50% contribution to our billing“, he explains.

This reference for industrial refrigeration is “very present In France, Germanythe Middle East and the Emirates, Morocco and Latin America. “These are the nations that support a large part of our foreign sales,” he explains, adding that “we are around 70 countries those we reach.

THE Coreco exportscontinues its general manager, will move in 2025 in a growth of “approximately between 7% and 10%”. “We must keep in mind that not all nations behave in the same way. Certain factors affect some countries and not others. Therefore, a relevant issue for selling overseas is “keeping markets highly diversified.”

There are more important factors, Peñalver continues. “The market war continues. You have to do a lot of work to be competitive. It’s necessary fight effectively, quality and a high technological level“, he explains. He adds that, to sell more abroad, “we must grow in the markets but also in the products.” “And by 2026, we will have new products that integrate very well into the international market,” he says. He adds one last issue to take into account in his sector: “We are fully involved in the question of regulations to be able to export to countries which did not previously require it. “More and more countries are requiring specific regulations, in addition to general regulations. »

Of facing 2026at Coreco we look at “ improve Above all Latin America“. “In Mexico, we enter with country-specific regulations. The other countries of Central America will constitute a fundamental part. And the rest of the markets must be consolidated,” he concludes.

Collect another testimony in 1490 –Signature of La Rambla oil excellent extra virgin olive both in terms of content and on the continent – is to gather more arguments in favor of the importance of foreign trade. José Miguel Sánchez de Puertaco-founder of this company (with Pedro Miguel López) born in 2018 and his CEOremember that They started selling overseas in 2021when they had grown enough and validated their products in Spain, a key market for “liquid gold”.

From this exercise he moves on to “2025, the year we doubled THE exportswhat we did exercise after exercise. And by 2026, we hope to double them again. “The year which is about to end, we will close with around one and a half million euros in turnover. Around 25 to 30% of this figure comes from foreign sales,” explains the CEO of 1490.

Its oils are already “mainly in South Korea, Canada, USA And Swiss“. Regarding the impact of additional taxes imposed by the United States, he said that “we have reached agreements with distributors to assume part of the increase in prices. With a higher average ticket than other products, we have a little more room during negotiations.

Their future projects abroad They also look at the North American giant: “We are working on the development of American marketHE. We see the possibility of create a logistics center there“.

He CEO of 1490 recalls their beginnings in foreign trade: “The the beginning was complicated. There are a lot of requirements, a lot of paperwork… Each market is a world and there is a process of adaptation. But beyond that, his advice to young companies is to start selling abroad: “The world is much bigger than we think. Every time you create a brand, you have to think of it as a global citizen. I know it’s easy to say, but you have to think big,” he concludes.