In Argentina is the arrival of New Year It is usually accompanied by rituals that are repeated from generation to generation. Toast at midnighteating certain foods and carefully choosing the color of clothing – especially underwear – depending on what each person wants to wear in the coming year.
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Yellow represents prosperity, red represents love or white represents peace They are part of a deeply rooted collective imagination. Although the tradition is repeated in different countries Latin AmericaIt has left its own mark in the country where humor, family customs and, in recent years, the language of emotional well-being and “intentions” for the new cycle coexist.
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In color psychology, we study how certain tones are associated with emotions, moods, and behaviors. However, experts clarify that these are not universal rules or magic formulas: the meaning of color depends on the cultural context, personal experience and the situation in which it is used.
Dressing in a certain color does not alone change reality, but it can fulfill a certain emotional function: ordering expectations, expressing desires and symbolically marking the beginning of a new phase.
Yellow: prosperity, optimism and energy
Historically, yellow is the most commonly chosen color to achieve this New Year in Argentina. In folk tradition it is associated with money, abundance and luck.
From a psychological perspective, it is a color associated with energy, optimism and mental activation. It conveys enthusiasm and a positive attitude towards challenges and therefore also represents the drive to take on work projects and economic goals.
Red: Love, passion and determination
Red is the tone chosen by those who want to strengthen emotional bonds or open up to new relationships. In the collective imagination it symbolizes passion and desire.
On an emotional level, it is associated with action, intensity and decision-making. Wearing red can also express the need to initiate important changes, take risks, and face the year with greater determination and confidence.
White: Peace, clarity and new beginnings
White appears to be a recurring option for those who want to start the year calmly and leave difficult phases behind them. It symbolizes peace, order and renewal.
From a psychological perspective, it is associated with mental clarity and the feeling of a “clean slate.” The choice of white for the New Year’s toast serves as a symbolic gesture of closing and opening and is ideal for those who wish for a more soulful 2026.
Green: balance, health and sustainable growth
Green represents hope, stability and long-term growth. It is a color that is associated with nature and balance, which is why it is usually chosen when overall well-being is a priority.
Unlike other more intense tones, green symbolizes constant and sustainable processes: moving forward step by step, taking care of physical and mental health and focusing on stability rather than sudden changes.
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Blue: calmness, self-confidence and emotional balance
Blue represents calm, self-confidence and emotional stability. Those who choose this usually value inner peace, mental clarity and stress reduction.
It is a color that conveys security and promotes concentration and calm communication. More than drastic change, it symbolizes the desire to move through the new year with greater emotional control and balance.
Pink: harmony, affection and self-love
Pink is associated with tenderness, empathy and balanced emotional bonds. In recent years it has also gained traction as a symbol of self-love and emotional self-care.
The choice of this color reflects the search for kinder relationships – with others and with oneself – and the desire for a year characterized by restraint, harmony and emotional well-being.
Beyond clothing, color symbolism also appears in other end-of-year gestures: decorations, accessories or small family rituals. While these practices don’t promise magical results, they are still valid as they help channel desires and start the year with a clear intention.
LV/EM
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