If the last half decade has taught us anything, it is this The paradigm of the “brick” as a static asset is dead. If we look at the new projects, we see that real estate development is already happening It is not just defined by construction quality or geographical location – Factors that already exist in many cases today Were– but for the sophistication of what we call “soft layer”: the services, technology and curation of experiences that act as the connective tissue between people and spaces.
We are facing unprecedented convergence. The rigid separation between living, working, shopping and resting is disappearing soft flowing mixed-use ecosystems. With this new hallway, the most valuable square meter is not the one that is built highest, but the one that is best managed. And here is the figure of Hotel manager attains unprecedented prominence and becomes the true architect of profitability and community.
The “hotelization” of urban life
The transversal trend that will define the market over the next five years is this “Hotelization” of all asset classes. The offices must justify the transfer of employees today offer the hospitality of a five-star hotel; Residences require the immediacy of a la carte services and Retail has to compete with digital offering immersive shopping experiences.
It is no longer enough to manage buildings; Ecosystems need to be managed. A corporate building or mixed-use development that does not include biometric access technology and access management Amenities via app and offers users services through a professional on-site team that understands the rhythms of its residents, it is a Asset doomed to premature obsolescence.
On the way to regenerative interior design
Until 2030The sustainability will cease to be a seal for it become a regenerative imperative. State-of-the-art developments integrate physical and mental well-being amenity structurally. We’re talking about buildings that not only use less energy, but also “Give back” health to its residents. through biophilic design, service suggestions and wellness experiences and Spaces that foster real human connections.
This approach is what makes it so Place design: create places where people want be, not where have The value of the property depends directly on the “vibe” of its community.
The role of the manager as a value creator
The complexity of operating these “lifestyle districts” where hotels, residences, shopping and offices coexist requires one expertise This goes beyond traditional administration. Requires a vision of Hotel management Sophisticated and able to balance the financial interests of investors with the great experience of the end user.
The future of real estate belongs not only to those who build towers, but also to those who know Orchestrate the life that happens within them.
The author is CEO of Waves, Argentine company specializing in the management, operation and management of class A/A+ real estate assets, both in terms of total area and number of properties managed.
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