What is it like and how much would it cost?

Prestige carexclusive representative of Mercedes Benz in Argentina, announced that it plans to expand its model range in the country next year, including the launch of a new brand: Maybachthe most luxurious and exclusive division of the German premium brand.

In June this year, under the leadership of Daniel Herrero, former boss of Toyota Argentitna, and Alfonso Prat-Gay, former Minister of Economy under Mauricio Macri, the company took over the marketing of the star brand as well as the production of the historic Virrey del Pino plant, where the Sprinter commercial vehicle is manufactured.

As part of the inauguration of new facilities at the Juan Manuel Fangio Industrial Center, company executives announced several plans for next year, including lupon the arrival of the super luxury department of Mercedes-Benz.

“One of the novelties we will have next year is a brand that has never existed in Argentina before. Maybach, which is part of the group, we will launch here,” answered Martín Idiarte, commercial director of the brand, after the consultation Clarion about the plans for 2026.

The idea of ​​the company is too Increase Sprinter production to 90 vehicles per dayExpand export markets, strengthen the AMG sports division and even offer the Smart company back on the local market.

Founded in 1909 by Wilhelm Maybach, one of the entrepreneurs at the beginning of the last century who chose the automobile, it is a brand that has always been considered one of the ultra-luxurious options in the world. You could say it’s the German Rolls-Royce.

Acquired by the Daimler-Benz consortium in the 1960s, it returned in full glory in 2002 and today has a range of models Sedans, SUVs and convertibles which are characterized by exclusivity, attention to detail and a configuration tailored to the customer.

The prices of these models in Europe today range between 190,000 and 280,000 euros for “standard” versions. However, since these types of vehicles are usually heavily influenced by user preferences, prices can easily exceed 300,000 or 400,000 euros.

When asked which Maybach models will arrive in Argentina, Herrero himself said: “All of them.” However, he quickly discovered that First comes the GLS 600an SUV more than 5.2 meters long and weighing almost 3 tons. His debut would be mid-2026.

It features a 557hp V8 petrol engine, all-wheel drive, 22-inch wheels and the ability to accelerate from 0 to 100 km/h in just 4.9 seconds. Maybach bodies are usually available in two colors.

In the interior, the rear seats are positioned slightly further back compared to the corresponding Mercedes-Benz model to provide more legroom. In any case, a configuration with three or two seats in the rear is possible includes business class seatswith lounger, footrests and massages.

On the Old Continent, this model is offered with a basic price of 230,000 euros. Calculating the tax burden that imported cars have in the country today, especially in this case which is a vehicle covered by domestic tax, The price is expected to exceed $400,000.

Among the other news that could be revealed, the representative of Mercedes-Benz in Argentina confirmed that the production rate of the Sprinter commercial vehicle will be increased to achieve this 90 units per daywhich can reach around 20,000 vehicles per year.

The other objective of this model is to open up new export markets, including re-exporting to the United States, which the Virrey del Pino plant has already done in the past. If this goal is achieved, those responsible at the company do not rule out expanding production with the introduction of a third shift.

The company boss also emphasized that they are continuing to work to ensure the continuity of the factory with a new product from 2030 “We would like it to be the electric sprinter”Herrero said.

However, it does not rule out adding another product. “Our agreement with Mercedes-Benz stipulates that the factory will be used exclusively for Sprinter production. However, the factory site has more than two million square meters. This would allow the production of models from other brands to be established. We are receiving inquiries from Chinese manufacturers and other countries to examine the possibility of an alliance.”

Herrero was also responsible for mentioning that they are analyzing the possibility of Smart returning to Argentina. The brand that became famous for its small cars now produces exclusively in China and with 100% electric versions. It is therefore understood that they could claim the duty benefits provided by the government for electrified models with an FOB value of up to US$16,000.