The fashion brand of Uruguayan origin Indianwhich stands out for selling a wide range of clothing at very affordable prices, continues to accelerate its expansion in Argentina and has added a new important commitment: the opening of its ninth store in the countrythis time on Santa Fe Avenue, near Recoleta.
In the last year, the company has become a phenomenon in major Argentine cities thanks to a Business model based on high volume, large area and competitive prices.
The inauguration of the new location took place this Monday December 22nd: This is a place 1,600 m² is on the corner Santa Fe and Ayacucho Avenuesa strategic shopping corridor in Buenos Aires, with high pedestrian traffic and a strong presence of national and international brands.
As Christmas approaches, On the first day at this new location, many customers flocked to the store looking for clothing at a good price.. This was even reflected in various television mobiles.
What does the new Indian location in Buenos Aires look like?
The new location has the comprehensive offering that distinguishes Indian. In addition to its women’s collection – the most consolidated segment – the store also offers: Collections for menA Women’s lingerie line and an increasingly relevant suggestion within the company: Indian homewith articles from Decoration, textiles and furniture.
The store also includes a selection of Jewelry and gift itemsa key category to encourage impulse purchases and increase the average ticket price, especially on high consumption dates such as holidays.
Less than a year after arriving in Argentina, the brand reveals one unusual expansion rate in the current consumer context. The first branches were opened in the year Florida Streetand then developed with large stores in the Center of Cordoba; Palmares Shopping Center in Mendoza; Belgranoin the city of Buenos Aires; And White Bay.
In recent months, Indian has also increased its presence in the interior of the country a second store in Mendoza and his arrival on Mar del Plataone of the most important tourist markets in the country.
As part of its roadmap, the company has already a Re-opening in Rosarioplanned for March 2026around Cordoba Avenueone of the city’s most important trade arteries.
Clothing prices in India
To have a reference of the prices that can be found in the new location Indianit is possible to take into account the value of some garments sold in the Belgrano branch, which also opened a few weeks ago.
Shirts can be found on the central tables of $14,900 to $39,900Shorts from $29,900 and muscular from $12,900 but they can climb up $35,900. These are some of the cheapest products along with Oxford pants from $35,900. There are faux leather jackets from the 85,900 pesos.
The dresses start at $40,000, whether in denim or lighter tie-dye fabrics. They even sell denim jackets with long fringes for $55,900. You can get a bodysuit for 25,900 pesos.
The bikinis are sold separately in two pieces, a top can cost between $18,900 and $25,900 while the bottom costs between $15,900 and $18,900. In other words, you can get a bikini for $35,000 while complete leggings start at 30,000 pesos.
The truth is that the Uruguayan low-cost clothing brand Indian has not stopped growing since its arrival in Argentina. And soon there will be a new location in one of the newest commercial centers in the city of Buenos Aires: Santa Fe Avenue, two blocks from Callao.
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