Journalist Fernando Jauregui (Santander, 1950) has set his sights and writing on the year 2050. In his latest book, Change in a hundred wordsthe veteran detective asks himself a basic question that explains the entire “plot”: What will our lives be like in the middle of this century?
With this argument, a book that speaks of the future but of the present, the Madrid Press Association (APM) organized a debate with media officials such as the director of Servimedia, José Manuel Buesa, and the president of the Madrid Press Association, María Rey and boss 20 minutesJesus Morales, among others.
Maria Rey encouraged speakers not to fall into the “terrible defeatism” that surrounds journalism. Ray said that the old crises forced journalism to change the model, moving to the digital model, as well as the economic one, with the fall of advertising. “We are still there, searching for a journalistic model. But we have an eternal sense of the temporary. There may never be a recovery. We have all lost things, economic conditions and working conditions. But you have also lost independence and freedom.” Ray said instability is the main concern for the sector. The APM president also said that we must fight misinformation, and that it is difficult to gain public trust. “We do very hard work to continue defending information. But journalism is the only alternative to hoaxes and lies. It has never been more difficult and more valuable to be a good journalist. However, it is absolutely necessary.”
Fernando Jauregui, who founded the Periodismo 2030 association several years ago, He announced a conference among communication experts to talk about the fate of information. “We want to explain what informatics is, the term coined by Korean philosopher Byung-Chol Han, which deals with information traps… There was a need to start other types of discussions and we thought the conference could do that.”
TVE journalist Sergio Martin, who founded this platform with the veteran journalist, stressed that what needs to be done is “a revolution in communications, and this is what we are thinking about.” According to Martin, Jauregui, who discusses this issue in detail in his book, “was too young for the discussion about communication, which is why he was asking himself questions.” Hence this session between experts who gave their opinion on what awaits the profession.
Alberto Fernández, Director of RTVEPlay, explained how the public institution had to be renewed: “I am from the local digital and audio-visual side. The digital window has gone through different phases. We entered the rtve.es website, which was very popular years ago, but today it is insufficient. The influence of networks is enormous and has greatly influenced young people and the way information is created. I call the resistors “teleplanistas.” To some digital changes because they believe that it has made the work more dangerous and that it leads to lower quality. AI is killing SEO right now. The digital revolution is not an end in itself, but rather about adapting to consumption in the reality in which you live. We may find ourselves facing a miserable framework in 2030 if it is not adapted. You have to understand why this happens. This happens because, for too long, we have likely ignored user/viewer interests. We did not prepare the means. We weren’t interested in users. We have turned our backs on him. The scales have tipped in the opposite direction. The contents have to do with prejudices, not with their evaluation. What we have to do is commit to the environment of consumption, which allows us to create spaces for encounter between media and users. Our mission must be to build bridges.”
boss 20 minutesJesús Morales defended digital journalism and what is still read in newspapers: “This clearly has a future. We face many challenges. I would like to differentiate between communication and journalism, as the latter gets a little lost in the former. There are more and more callers who are not journalists, and we are no longer as important as before. I believe in the future of media, there is opportunity in AI once SEO dies and we will find ourselves with the same old journalism. He will continue to be sued while they search for him. 20% of insiders arrive via networks. As a brand, the digital segment has done a lot of good for the newspaper. There were opportunities we used better than others. The challenge for all of us is finding the business model. How complicated it is to do this in a world of political shenanigans that complicate and destabilize quality. The mission is a business model, differentiating from the noise, a model where advertising isn’t everything. There is no one model for everyone. Some will disappear but others will be born. We have to reconvert. I’m not negative, you have to be very attentive, yes. The free press is followed by many people who get information for half an hour on public transport and supplement it with their mobile phones.
José Manuel Buesa, president of Servimedia, pointed out that the social aspect is rooted in the political and economic aspect. “We are a news agency with a social focus, but to be relevant, we have to talk about politics and economics. Two things worry me: that we have a real problem of editors who know this world well, and the opposite case could be the Yarza (owners of the Henyo group to which 20 Minutes belongs). We don’t know who they are. And I’m worried about polarization, You saw that with the prosecutor’s case. I’ve never experienced it like this. On the other hand, I want to be optimistic. Amnesty International: There is a report that says human journalism is more responsible and transparent. “Journalists have a great future, especially professionals, which makes anyone nervous.”
EVOCA consultant Beppe Cerezo posted some concerns about what AI brings: “Now comes agentic AI, and it is a tsunami. We will miss when SEO works. We were clear about where hybridization was going, but not the model. Now we see algorithms with a long delay. The influence is coming from China and Silicon Valley. All algorithms, and how they affect us, are determined elsewhere. The relationship with platforms is a systemic problem, we are in a moment of complete uncertainty, and we must be aware.
Podcast author wordsMarabad pointed out what we can’t control ourselves: “We’re in such a wild paradigm shift that it’s hard for us to see solutions. We’re playthings of the techno-rich class. We’ve been using algorithms for over a decade and not much press. To be heard, we need to listen. We devote so much that platforms let our content be seen. If we think small, it doesn’t matter. There’s a mix of information and truth, lies and entertainment… Boundaries are being erased. The only thing I want to share is for us to reflect and notice.” Young people see life completely differently… they have other references and desires.
Annabelle Diez, Chief Parliamentary Journalist, said so “We cannot allow ourselves to become desperate. We are in a time when journalism is fighting misinformation and facts. If we don’t agree on the facts, we have a problem. Our mission is to say that there are people on the ground who are telling the story of what is happening, with the swine fever, with Maduro…” Diez posed a challenge: “Improving ethics, we must delve deeper into this issue and ethics.”
Here are the keys in One hundred (cough) words.
Fernando Jauregui remembers that he was born when Mars Chronicles Written by Ray Bradbury and the best stories of Isaac Asimov. He says that his whole life was dominated by the desire to understand the future. This is what he meant by this book, which is the twentieth book that he wrote alone, in addition to many other collections. This is what he is looking for, to explore new paths of information and life, through his forum Press 2030, www.periodismo2030.com, with whom he toured throughout Spain several times.
A journalist for more than fifty years, he worked in print and digital journalism, radio and television. He taught at universities and organized many forums and conferences. As a political correspondent, he has written more than twelve thousand records for various national and foreign media.