Argentine footballers will continue to play a central role in the 2025/26 season, not only on the European pitches but also in the surrounding business. Beyond formal contracts – which in many cases are not public – their economic position is completed by Achievement Awards, Goal bonuses And Advertising contracts and image rights. This analysis used figures published by specialized databases such as Capology and SalarySport, as well as estimates created from common international market ranges, comparables and leaks.
The dominance of Lautaro Martínez
The strongest case remains that of Lautaro MartinezCaptain of Inter, 2023/24 Serie A champions and one of the most influential strikers in European football. According to estimates based on data from Capology, his contract is running smoothly 16 million euros gross per yearmore prices for others to add 3 to 4 million euros per season. For the advertising component, the range that starting strikers of major clubs usually receive in global agreements (Nike, institutional sponsors) was used, which is in between in its category $1.5 and $2.5 million yearly. Thus, the bull’s total income for this season is estimated to be between 22 and 24 million US dollarsthe highest among Argentinians in Europe.
Paulo DybalaDespite not having Dominant Roma, he once again finished the season as a crucial player in the Europa League. Unofficial data used by Capology suggests his contract 13 million euros gross. The historic agreement with Adidas – not public but estimated at $1.5 million to $2 million per year – provides a good level of commercial income. Overall, Dybala is getting close to that $16-17 million per year.
The Premier League
In England, Cristian “Cuti” Romero He was once again one of the Premier League’s most consistent defenders. SalarySport estimates that it earns around 8 million pounds annuallya figure that brings it to the top of its position. Their commercial commitment is moderate, so the usual lower range for defenders has been applied here: between $600,000 and $800,000 through institutional and technical arrangements. Your total income is at the top $14 million.
The case of Enzo Fernandez adds a specific milestone that changes the economic equation: Chelsea became champions Club World Cup 2025and Enzo was a figure of the team. According to Capology estimates, his contract is worth around 100,000 euros £9 million gross per yearfurther awards associated with international titles. The advertising used the usual range of midfielders with a global presence and a contract with Nike (between 1.2 and 1.8 million US dollars). So Enzo stays around the clock $14 million per season.
In the case of Alexis MacAllisterAccording to Capology, his salary at Liverpool FC is between 7.8 and 9 million poundsand his role in the national team and in the Champions League makes him an established international figure. For the commercial component, the standard line-up of regular players from global clubs was used: between 1 and $1.3 million. His total income is approx $12 million.
Draw Martinez
A unique case is that of Emiliano “Dibu” Martinezwhose value grew on and off the pitch. His contract is valued at by Capology 8 million pounds annually is expanded through worldwide advertising agreements. The most relevant is that of Zoomex – mentioned in European media as a seven-figure sponsorship – to which his connection is added Adidas, Bplay and in Argentina the hamburger chain Mostaza. For this projection, the documented high visibility ambassador area was used: between $1.5 and $2.5 million. Thus, their total income exceeds $12 million.
The title he achieved Exequiel Palacios in the Bundesliga 2023/24 with Bayer Leverkusen a historic title that drove up its price. Capology estimates his salary at approx 7.5 million euros. With a moderate commercial profile (between $300,000 and $500,000), their total income is approx $9 million.
Julian Alvareznow established at Atlético de Madrid, receives an approximate salary of 6.7 million poundsaccording to SalarySport. The typical gang of young world champion strikers was used in the advertising $1.5 and $2.2 million. This achieves an overall closeness $11 million.
Lisandro MartinezDespite being plagued by injuries the previous season, he maintains a strong contract with Manchester United, valued at an estimated 1.5m 6 million pounds annually. For smaller prizes and activations, your total value will be close $9 million.
The most disturbing case is that of Alejandro Garnacho. Your estimated salary – between 4.6 and 5.7 million pounds– is not what sets him apart: it is his image business. The sun announced that an invoice would be issued in 2024 3.5 million pounds (some $4.48 million) only for advertising rights. Since most of their contracts are not public, this number was used as a floor, based on the usual growth of athletes with digital influence (between 5% and 15% per year). This means that Garnacho is already on the move $11.5 million per season. Your company TATI Entertainment Ltdregistered in the UK, confirming the formalization of the company.
Finally, Nicolas González (Juventus) is taking around 4 million poundswhile Matias Soulé (Rome), one of Calcio’s young revelations, is nearby 4.6 million euros. Both are available with moderate prices and additional offers $5 to $6 million yearly.
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