Who are the celebrities whose body shaping phenomenon has become widespread and why did they attract attention?

Physical transformations among Brazilian celebrities gained prominence on social media in 2025. Virginia Fonseca, Gretchen, Erika Schneider, Mariana Goldfarb, Monique Nunes, Isabel Nogueira and Gisele Prates were among the celebrities who shared the results of aesthetic procedures performed throughout the year, leading to wide repercussions and comparisons from the public.

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Each of them adopted different methods to achieve their goals. Virginia detailed the protocol it followed to more confidently reach year-end commitments, highlighting gains in perimeter and definition. Gretchen saw results at age 66, enhancing her ongoing care routine. Erica presented the new design of the buttocks as part of the preparation for the carnival, while Mariana mentioned the search for smoothing sagging and increasing skin tone.

Monique mentioned that she resorted to the gluteal toning procedure after pregnancy, a period in which she noticed a loss of volume and the appearance of cellulite, which, according to her, she was not able to solve with training and nutrition alone. With treatment, she said she regained her coherence and features, which made her feel more satisfied. Isabelle has invested in protocols aimed primarily at skin texture, using biostimulation techniques to treat cellulite and irregularities in the buttocks and legs area. What the influencer posted before and after had repercussions on the networks because, according to followers’ comments, the aspect was considered normal.

Gisele also caught attention when she shared her process with collagen biostimulation to improve firmness and finish in the back area. The actress stated that she noticed an increase in self-confidence after the procedure, a report that has been widely identified among mature women looking for less invasive alternatives.

Butt procedures are a hit among celebrities

Butt: Carol Nakamura underwent surgery with injectable amino acids and hyaluronic acid application - Photo: Reproduction Instagram

Butt: Deborah Cicco is a fan of hyaluronic acid fillers in this area of the body - Photo: Reproduction Instagram

Former BBB Paula Freitas toned her butt – Image: Instagram Reproduction

BUT: Former BBB's Fernanda Keola underwent a procedure (in which she was put in) a collagen biostimulator - Photo: Reproduction Instagram — 4 out of 15
BUT: Former BBB’s Fernanda Keola underwent a procedure (in which she was put in) a collagen biostimulator – Photo: Reproduction Instagram

5 out of 15
Sheila Milo underwent plastic surgery to get rid of sagging in the buttocks area – Photo: Reproduction Instagram

Ex-BBB Laís Caldas filled her butt with hyaluronic acid to make the part of her body rounder - Photo: Instagram Reproduction — 6 out of 15
Ex-BBB Laís Caldas filled her butt with hyaluronic acid to make the part of her body rounder – Photo: Instagram Reproduction

7 out of 15
Former BBB Gabi Martins tweaked her bum for Carnival 2024 – Image: Instagram Reproduction

Ex-BBB Key Alves applied collagen biostimulants to improve gluteal circumference - Image: Instagram Reproduction — 8 out of 15
Ex-BBB Key Alves applied collagen biostimulants to improve gluteal circumference – Image: Instagram Reproduction

9 out of 15
Juju Salimeni applies collagen biostimulants to her butt – Image: Instagram Reproduction

10 out of 15
Melede Mihayli underwent surgery on her buttocks, with graft, support and liposuction – Image: Instagram Reproduction

11 of 15
Lexa also joined the Collagen Biostimulator app – Image: Instagram Reproduction

Larissa Manuela applied a protocol with collagen biostimulants to improve sagging and cellulite - Photo: Reproduction Instagram — 12 of 15
Larissa Manuela applied a protocol with collagen biostimulants to improve sagging and cellulite – Photo: Reproduction Instagram

13 of 15
Mariana Goldfarb underwent surgery on her buttocks – Photo: Reproduction Instagram

Gracian Barbosa performed a technique that includes the application of nano-growth factors and collagen, combined with hyaluronic acid to improve the skin and treat fat and sagging - Image: Reproduction Instagram — 14 out of 15
Gracian Barbosa performed a technique that includes the application of nano-growth factors and collagen, combined with hyaluronic acid to improve the skin and treat fat and sagging – Image: Reproduction Instagram

15 of 15
Livia Andrade said she lifted her butt without surgery – Photo: Reproduction Instagram

The glutes are one of the parts of the body that women worry about the most.

For Dr. Roberto Chakor, creator of the GoldIncision method and an authority in the field of body sculpting, the year 2025 has seen a change in the profile of interventions requested by patients, including celebrities. According to him, there has been a greater demand for results that are considered toned and for collagen stimulation techniques, which aim to improve texture, support and definition, with faster recovery. The expert says this trend may explain the increase in posts about procedures throughout the year. “The future of the butt is not an exaggeration, it is a natural thing with technology in favor of contouring,” he says.