Each year, the data published in December by Spotify wrapped They serve as an industry thermometer, but also to understand what a country is listening to. In Spain, over the last five years, the trend has been established to count at the top of what is reproduced the artists who sing in Spanish even though they are foreign, like Bad Bunny or Karol G, or who make reggaeton from our most distant islands, like Quevedo; However, this year, a new name surprised at the top of the podium which took some journalists and experts by surprise.
While Bad Bunny and Quevedo were chosen by the public as the two most played artists in Spain in 2025, neither of them managed to win the trophy for the author of the most played song on Spotify Spaniards; In fact, the author of this is not Rosalía or Drake or Kendrick Lamar or Taylor Swift or Aitana or any of the great music figures that the media usually highlights on a daily basis, but rather a Colombian boy who released his first album this year and who owes much of his success to the world of streamers and YouTubers.
Brandon by Jesús López Orozco is what Beéle, the interpreter of Fullthe most successful song in Spain in 2025. With eight hundred million views on Spotify and another four hundred on YouTube, the song was released in February last year and was able to enjoy a comfortable eleven months to position itself and accumulate views.
The song is not only written by Beélé, although she is the singer, but it is also produced by Ovy on drums – regular producer of Karol G and Shakira – and financed by Westcol, the biggest YouTuber in all of Latin America. The plenary It’s a song in the format that the successful YouTuber released with Ovy, W Soundand which is based on bringing together in a common studio some of the most important Spanish urban singers in the world. In fact, part of the initial success that the song experienced upon its release can be explained by the patriotic feeling of millions of Colombians that by seeing three of their biggest stars together in a project, they decided to give it a first powerful boost on the networks which was decisive for the sonic conquest of the world.
Regardless of Westcol’s patronage, Beele’s success was already palpable in Colombia, a country that, like Puerto Rico, created its own industry and media ecosystem to produce huge urban music stars; from there, there are artists such as Karol G and Shakira, Feid, Maluma, J. Balvin or Manuel Turizo: Beele takes over coming from a lineage of singers and producers who put Colombia on the musical map.
Born in Barranquilla, in the department of Atlántico, in 2002, Brandon is the result of the geographical position of his city, an important port that serves as the mouth of the Caribbean Sea, and was nourished by the Afrobeats that surf the region and have made the coastal countries the largest producer of Latin artists in the world.
Since 2019, he has been releasing musical singles, but these did not begin to play until 2022, when Hear This Music, the label pivoted by Dj Luian and Mambo Kingzs, the great discoverers of Bad Bunny, adopts him into its ranks and they promote it in the reggaeton industry. It was in this year that he began collaborating and remixing with artists such as Farruko, Darell, Rauw Alejandro and Maluma.
With these early tables and very good sponsors to cover him, Beélé’s career will soon be consolidated thanks to the support of the Caribbean and its industry, but also to the affection he quickly aroused in Colombia by establishing himself as a new national eminence.
Since 2022, the one from Barranquilla was releasing singles until in February 2025, after his alliance with Ovy and Westcol, he experienced a huge explosion thanks to The plenary. If its success was already indisputable, it would now reach a new level; From that month onwards, it didn’t take long for him to collect prestigious awards such as Billboard Top Emerging Latin Artistnor to embark on new projects, like his first album, Borondo, which he released after the attacks. The plenary and would feature collaborations such as Marc Anthony.
Despite everything, the road also had some thorns among the roses: in September of that same year, his ex-partner, Venezuelan model Isabella Landera accused him of leaking a sex video of the two that went viral in half the world. Beéle released a statement in which he assured that he was another victim of the leak, but the matter is currently awaiting clarification by both parties.
Now, at the end of the year, Beele is on a promotional tour after releasing a joint album with the Puerto Rican Ozuna, Stendal. In fact, in the first week of December the two artists were at La Revuelta de Broncano and, when asked by the presenter about his fortune, Beéle was evasive to avoid answering, however, to the other traditional question about sexual relations maintained over the last month, he managed to obtain a standing ovation from the audience by assuring that there had been sixty, perhaps a new record in the La 1 program.
At just 23 years old, he’s already a star in Colombia and Spain, and it looks like he’ll expand to other countries.
About The Author
