With 73% of the electric market and the Dolphin Mini isolated leader, the Chinese BYD transforms technology, price and style into national desire
Electric car sales have seen moderate growth, but they’ve grown a lot in a more important area: cultural visibility. Between January and November 2025, Brazil recorded 68,300 purely electric vehicles sold, an increase of 19% compared to the previous year. It’s not an explosion, but it was enough to transform the EV into a symbol of modernity. And, within this movement, no brand has shined more than BYD.
The impact can be seen in the numbers: BYD represents 73% of all electric cars sold in 2025, far ahead of Volvo (7%) and GWM (4%). But the phenomenon goes beyond the market. The brand has become an aesthetic trend, a topic on social networks and the “car of the future” in the Brazilian imagination.
The symbol of this turnaround is the BYD Dolphin Mini, absolute champion with 28,600 units until November. Now assembled in Bahia to the SKD standard, it has put the electric car on the radar of those who wouldn’t even consider an electric vehicle before – due to its competitive price, youthful appearance and looks that generate clicks and comments. For no other reason, GM begins assembling the Chevrolet Spark EUV in Ceará (also under the name SKD).
The combination of quiet driving, large screens and eye-catching design created that feeling of driving a giant smartphone in an electric car. And this speaks directly to a generation that is visual, connected and hungry for news.
So, even without being the best-selling type of car in the country, the electric car has already become a cultural fad. It’s the car that arouses the most curiosity, that appears the most in videos, that most symbolizes “being ahead.” And in this territory of desire, BYD dominates the conversation like no other brand. Where will this lead? Project yourself a few years into the future and you will have the answer.
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