why BYD thinks Europe is making a historic mistake

The global conflict for leadership in the electric auto industry has opened a new chapter, and this time the warning came directly from those at the front of the race. For Stella Li, executive vice president of BYD, the European Union’s attempt to facilitate the end of combustion engines does not protect its automakers, but aggravates a problem that already exists: the lack of strategic direction in the face of the rise of China.

At a press conference in London, Li commented directly on the debates surrounding the European Green Deal and the relaxation of environmental targets. For her, the mistake lies not only in the postponement of the ban on combustion cars, but in the message that this sends to the industry. “When you push in one direction and then pull back, it affects all research and development planning,” he said. “How can we compete with a company that only believes in one way?”

According to the executive, the biggest problem for European carmakers is trying to adopt multiple technologies at the same time. While part of the industry divides resources between combustion engines, hybrids, plug-in hybrids and pure electric vehicles, BYD is following a clear path: electrification as the central focus, with DM-i electric and plug-in hybrids occupying almost the entire portfolio. “There’s never enough money to bet on two paths at once,” Li said. “And when you do that, no one area is truly dominated.”

The speech helps explain why BYD claims not to worry about possible regulatory reviews in…

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