A sign of mourning crossed the ESPN screen this Thursday in all its transmissions. The sports broadcaster decided to incorporate a black band into its television signals Sign of respect and honor afterwards the death of Diego Lernerthe Argentine manager who until a few weeks ago was president of the Walt Disney Company Latin America. His death had a strong impact on the media industry and motivated him This symbolic gesture did not go unnoticed by the audience.
For this reason, the various ESPN signals that are broadcast in Argentina –ESPN 1, 2, 3 and 4— They incorporated a black ribbon of mourning on the screen. As announced, the gesture as a sign of respect will be continued in the local program over the next few hours.
The official confirmation was made by the CEO of the Walt Disney Company, Bob Igerwho spoke after hearing the news. “We express our deepest condolences to Diego’s family.as well as his friends and everyone affected by this loss,” he said in a statement.
In the same message, Iger highlighted the mark Lerner has left on the company and on a personal level. “I know I speak for everyone at Disney when I recognize how much he will be missed.”he explained, thanking in particular for the almost 35 years of shared work and friendship, words that reflected the impact of his death.
Lerner’s death caused a strong shock in the world of entertainment and media. an area in which the company has played a leading role for more than 30 years and left deep traces both locally and internationally.
Although he trained as a lawyer, Diego developed a distinguished business career associated with the Walt Disney Companywhich he joined in the early 1990s. Since then, he has played a key role in the company’s launch and expansion in Latin America, gaining prominence in the region as one of the industry’s most influential executives.
On his first steps within the group He was managing director of the video and television divisions. In the 2000s, he accompanied and led the consolidation of pay television in Latin America and the introduction of signals Disney Channel in different countries, a strategic move that increased the brand’s growth and presence in the regional market.
Also his print was crucial for the development of the sports sectorparticularly in Argentina, where it played a central role in football broadcast strategy and current long-term agreements. Aside from that, He was a key figure in the merger process between ESPN And Fox Sports. He returned to the region after serving as Disney’s president in Europe, the Middle East and Africa between 2009 and 2017 In 2018 he became president of Disney Latin America.
A few weeks ago, the company had made him honorary president in recognition of his contribution and legacy, which crowns a journey marked by innovation and the promotion of local content.
About The Author
