With the end of 2025, the Christmas season begins to pulsate. The little trees appear in stained glass windows, the colorful lights, the decorations and Christmas carols sound. Social gatherings are also increasing and everyone is preparing for the big celebration Christmas And End of the year.
Santa Claus will receive a warm welcome around the world as usual, but You will experience some surprises, especially in Argentina. You are no longer in a hurry to buy all the gifts, but compare prices and look for opportunities for special offers and discounts. We refer to the majority of Argentines who today have the opportunity to play a different game and enjoy the party from a different perspective.
The impact of lower inflation on the Christmas basket
To understand the difference of this Christmas Eve from others, let’s take a look Christmas basket current compared to last year: While some prices were above the estimated inflation for the entire year 2025, others were significantly below the index.
The chosen basket increased by 27% compared to 2024, which is the expected annual cumulative inflation
The basket chosen increased by 27% compared to the previous year and was therefore at the same level as the inflation expected annual cumulative profit (approx. 30%). Although this is a significant increase, it is below what has been observed in other years: 89% in 2024, 240% in 2023 and 129% in 2022.
Analyze Product by productIt is noted that those who are far from the general average respond to different factors to a greater or lesser extent. These include being on special offer or discount at the time of measurement, being sensitive to the exchange rate or logistics costs.
The stability that comes with controlling inflation has a positive impact on relative prices.
The price fluctuation of Christmas products can be interpreted as relative stability which has its origins in competitive pressure and still subdued consumption. Stores cannot increase their prices excessively, consumers compare and take advantage of the opportunities for their wallets.
The new scenario requires new commercial strategies
In addition to the weakness of current demand and changes in consumer habits, competition, especially international, is forcing the search for new business strategies.. For this reason, most stores offer discounts, special offers and combinations that the majority of Argentines and Santa Claus take advantage of. According to a survey conducted by Naranja X Financial Education Blog 74% of the people Prioritize promotions and discounts for Christmas shopping and 61% are financed through credit.
Refusing to change your sales strategy will fall by the wayside. There is no room for strong emphasis and the measures taken by the government lead to free market competition.
Another observable change is Inventory managementboth on the seller and consumer side. Previously, The excess inventory was undeniable because the next day this price would no longer be available. Today, the retailer doesn’t buy because he doesn’t know if he will sell it, and the consumer doesn’t necessarily want to buy because he is in an environment with greater predictability.
The Feeling calm or low urgencywhat we Argentinians had forgotten is supported by the numbers from the above survey: 44% of people do their Christmas shopping a week in advance, while in 2023 it was done up to 2 months in advance.
So we can confirm that the stability that comes with controlling inflation contributes to competition and has a favorable effect on relative prices. This macroeconomic realignment facing Santa Claus will, in turn, ensure that he relaxes in the race against rising prices and makes decisions consistent with the rational consumer.
It’s not a perfect scenario for Santa Claus to stay in Argentina, but it’s attractive enough to visit again. If this trend continues or, at best, flourishes, the possibility of moving the North Pole to the country could be considered. Christmas is not a cheap holiday, but it can be more accessible.
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