In dialogue with Channel E, Ayelen Kalenoka graduate of industrial relations, assured that the job search in 2025 “less ambition and more insecurity“in a market permeated by artificial intelligence and stress.
At the end of 2025, Google searches will act as a true thermometer of the world of work. Kalenokwho highlighted that this year left a different reading than previous periods.
The number one topic was again artificial intelligence, but with a significant twist. “What’s interesting is that we went from looking at how AI would impact the future of work to looking at the impact it is having today.and,” he explained Kalenok. With increasing detail, questions about specific tools, software integration and their practical uses in various roles increased.
For the expert, this shows a change in attitudes on the job market: “We are seeing a more active role from people looking for ways to behave in the face of artificial intelligenceHowever, general concerns remain about the impact on technological and non-technological jobs and how to adapt to this scenario.
Stability, burnout and work reform
The second major axis is stability. Unlike other years Kalenok He pointed out that this was not a case of lack of ambition, but rather fear. “It’s not that people are less ambitious, it’s that people are more afraid of changing jobs“, he explained. In an environment characterized by massive layoffs, stability seems a difficult but highly desirable goal.
The third most searched topic is burnout and work stress. “There is a lot of research into how other people experience this fatigue and what tools can be used to deal with it.“, he explained, emphasizing that exhaustion is permeating the entire market, especially towards the end of the year.
At the local level, the discussion about labor reform is causing additional uncertainty. “The word that comes up most often is uncertainty: what will happen to the legislation and the rules of the game?” he remarked. However, Kalenok He emphasized that this is not a new debate and that it could be an opportunity. “We have contracts of more than 50 years; If we work differently, legislation must accompany the way we work today“.
Finally, he focused on continuous learning as a key tool in the face of change. “The best way to adapt is to continually learn and integrate new tools“, he claimed, emphasizing that education is now more democratized than ever and accessible to everyone.
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