Farewell Columbus
the Nespresso boutique located in Colon Street in Valencia It is no longer the “leading brand” in the city. After a Contract in this central commercial streetNespresso decided to move its store to a new location.
the New website The determinant is number 7 of Rusafa marchVery close to the surrounding areas Valencia City Hall Square. It is a pedestrian street with heavy traffic of residents and tourists alike, in an environment with a high density of offices.
New format: shop + café
he New Nespresso website It will not just be a selling point Capsules and coffee machines. The brand will include a Broader conceptwith a cafeteria space and a “Nespresso to-go” area, designed to serve coffee to-go. This service was not available at their previous store in Kowloon.
You will operate the facility 290 square meters at street levelcomplemented by the basement 450 square meters – The space that the bank occupied for years -. Air conditioning work has already begun and is expected to be completed The transfer will be completed in the first quarter of 2026.
Reasons for change
- Transport seeks Improve visibility and accessibility In one A pedestrian street with high trafficAnd attractive to both neighbors and visitors.
- The new look responds to the brand strategy Deliver an experience that goes beyond the sale Of the products: cafeteria, tasting and comfort with coffee to go.
- he Wider space Allows you to combine different uses: Sale, showroom, specialized customer service and restoration area.
Impact on the city and users
This movement represents a Firm commitment to revitalizing urban trade In Valencia. By putting yourself in Central pedestrian area with a high density of officesthe new Nespresso store can attract both the local audience and visitors and workers in urban areas.
For regular customers, the new store will offer a Wider experience: Not only capsules and machines, but also Instant coffee, tipAnd maybe Events or tastes – a trend that Nespresso has already promoted in other cities.
Move schedule
| It happened | the details |
|---|---|
| Start of business | December 2025 (already underway) |
| Planned efficient transportation | First quarter 2026 |
Nespresso has it Advice from Everest advisors To implement Real estate process.
Reflection of business trends
he Change location and shape The Nespresso store in Valencia reflects a growing trend: brands are looking forward Pedestrian, centralized and dynamic environmentsWhere the collection is done Traditional trade with catering services and experiences. This approach provides greater customer proximity, convenience and new opportunities for consumers.
In a Dynamic urban contextwhere Pedestrian movement and quality of experience Determine the consumption pattern, and this The relocation could enhance Nespresso’s presence In the commercial heart of Valencia.