While YPF advances with a agreement start Offer hamburgers from McDonald’s in theirs Gas stationsThe energy company’s CEO, Horacio Marín, also started Negotiations with Farmacity, with the aim include the presence of the pharmacy chain – and its products also in Your networkwhich has a lot 1700 points across the country.
The CEO himself had foreseen this during his dialogue with journalists at the year-end toast that the company organized for the press in its tower in Puerto Madero.
“I’m chubby and like McDonald’s“Marín said of the fast food brand. Marín said he spoke to Arcos Dorados, the American chain’s largest franchisee in the world and licensee of its operations in Argentina 231 rooms in the country, and that agreed to at least add, 15 McDonald’s items on the menu at some YPF gas stations.
“We will build four types of gas stations. The first are the “black” ones, with more premium products. We will sell McDonald’s hamburgers there“explained the CEO. This is in addition to this gastronomic offer Empanadas from Our Creole Customsa store in Retiro that, after a call from Marín – he bought it when he worked at Tecpetrol -, was certified as a supplier to YPF headquarters this year. The Executive also understands that there are efforts in this regard Chef “famous” (sic), whom he preferred not to identify, “so that there are high quality products“.
Marín’s idea is that these blacks will be about 15 gas stations across the country. The most symbolic ones, such as Figueroa Alcorta and Echeverria. There will be a second category: the “Current YPF” the CEO called her. There, that proprietary burgerswhich – by volume – led to this fullYPF’s chain of more than 1,000 stores becomes the largest seller of this type of food in the entire country. That’s it already Coffeewith 34 million units sold during the year.
The third category of the planned filling stations is “low cost“Marín defined it.”From YPF it will be called Refiplus‘. This applies to the most remote areas where profitability is weaker. There we are working to offer more services, as these are stations used by people who work far away.“, broad. “I started talking to Farmacity“, he revealed.
The brand’s name has a reason: at the end of October, YPF bought the missing half of Refinor, a company with more than 70 gas stations in Tucumán, Salta, Santiago del Estero, La Rioja, Jujuy, Catamarca and Chaco.
The fourth category of the stations will be “YPF-ACAThat is, the network of 190 points that the Argentine Automobile Club has with the company flag throughout the country.
The restructuring of the YPF gas station network is part of the 4×4 plan that Marín is leading. The goal is The company’s focus on the exploitation of unconventional hydrocarbons and convert it to 2031in one relevant actor on a global level. “Today YPF is half of Ford worldwide. By 2031 we could be one and a half Fords“, predicted the CEO this Thursday.
The engine of this program will be Exports -Marín predicts that they will amount to 50,000 million US dollars per year – for which YPF is moving forward with determination two strategic projects: the pipeline VMOS And Argentina LNG. But among the other pillars of the plan, there is one Maximize operational efficiency across your businesses. That’s where this bet on one of the legs of the downstream.
Marín said he wants this relaunch to happen next year. “I deal with the what and the when; not in how. You must complete the preparations” he said and pointed to where he was Agustina Pelfiniwho took office in September Chief Marketing Officer (CMO) from YPF.
The whole thing, says Marín, generates a turnover of $500 million per year (YPF had nearly $20 billion in revenue in 2024). “I don’t know how many companies of this size there are in Argentina.“he said in reference to what the stores are generating.
Of the 1,700 YPF stations, only 160 are owned and the rest are operated by licensees. “This year we achieved productivity increases of 80%“, he reported thanks Improvements and new marketing implementationsas the Cross selling between fuel shipments and products from their warehouses.
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