Total television consumption at midnight on December 31, during the traditional Chimes, was 16 million viewers. This moment, one of the most watched of the year, was featured by Iberdrolasince it is the company that broadcast the last advertisement of the year, an advertising placement highly sought after each year by advertisers.
Iberdrola took advantage of this exceptional moment to announce that this new year 2026, will celebrate its 125th anniversary in our countrysince the origins of the company in Spain are located in the Basque Country in July 1901.
According to company sources, Iberdrola plans to announce mid-month a large catalog of commemorative actions of this anniversary which will affect the whole of society and will continue throughout the year throughout the geography.
The company planned, via the media agency, that the television advertising would take place in the same time slot both on the main national and regional generalist television channelsand in public and private televisiontherefore its visibility was maximum.
According to the different communication consulting firms, Screen share in the minute before the ringtone reaches 94.3%which represents the aforementioned 16 million viewers.
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