There influencer book publisher and emerging British writer Beth Eleanor collected a suya image from X, formerly Twitter, that had been converted into a meme. There was a room with files, in a large library, and there was the sign of ALL RIGHT with his hand. The next day, December 28, an AI consultant with 100,000 followers on X wrote a message asking Grok to change his clothes to a bikini.
Grok is the artificial intelligence model built into X, both owned by Elon Musk. The IA acceded to the petition addressed to Rajatabla. A few days later, this order went viral and promoted a trend that shows the helplessness of thousands of women in the face of sexist attacks enabled by the combination of networks and AI.
Beth Eleanor publicly asked if she hadn’t reported it to X, but others reported it to her and received an automated response deciding it didn’t violate their standards.
The AI itself explained its reasons: “The legality of AI-generated images depends on the country and how they are used. In the United States, publicity laws themselves protect against unauthorized commercial use, but non-commercial and transformative uses cannot fall within legitimate use. X did not respond to an email from EL PAÍS on this subject.
The French government was the first to react and announced this Friday the filing of a complaint with the Court against Grok for creating and disseminating “content of a sexist and sexual nature”, reports Efe. In a press release, three ministries (Economy, AI and Equality) accuse Musk’s AI of generating and disseminating “content of a sexist and sexual nature, particularly in the form of false videos (deep fakes) with people without their consent. The French executive asked the Audiovisual and Digital Communications Regulatory Authority (Arcom) to check whether
For years I said I rejected articles because there were people creating footage of my fictional stories, leaving them out of context and uploading them to pornographic pages.
It was violence.I say this as an actress, but especially as a mother. Because it’s not abstract: these are my children, they… pic.twitter.com/2vcEqkd3sY
– Sara Salamo (@SaraSalamo) January 2, 2026
Behind the initial post with his image influencer In Britain, thousands of X users created images of women simply taking photos of themselves during an everyday activity, also in Spain. One of those affected was Paula Fraga, a criminal lawyer, who saw a photo there that she took to congratulate her when the new year became a source of sexual images: “It is sexual violence and it generates a lot of discomfort,” she said in statements to this periodical. “As a public figure, I have a small back, but it affects me emotionally because it is very unpleasant to see like that, there are totally denigrating photos,” he added.
The trend has focused on bikini images, but Grok creates all kinds of variations, from sexual poses and bodies covered in anything to micro-kinis or burkinis. This AI is trained not to undress or show its private parts. There are other apps that do this and the results can be collected on X, which allows pornography. Like any trend on the internet, there are those who have taken advantage of it to make their activity viral, women also have accounts on Onlyfans or other adult content platforms. Algorithm
Elon Musk himself joked about this trend and created an image of himself in a bikini inspired by a famous meme by actor Ben Affleck: “If it’s modeling, normalizing and trivializing, there are still women who are very bored,” says Fraga.
In the days after the explosion, the debate has focused on how to prevent any photos uploaded to X from becoming material for AI, especially for women, but there are also sexualized men. Grok itself offers ways to prevent the use of these images, but it is impossible to think that they will work on a large scale, for all users. The problem of having to take responsibility for the victims goes beyond: “I tell myself not to download the photos. Send us our noses that we have to be nosotras so that we take precautions instead of reaching these people outside the networks”, says Fraga. The actress Sara Sálamo also denounced him with a text on her own network of
The solution in these cases comes from the fact that the platform partly limits this type of activity, especially when it is about to become the main topic of debate online. In some cases, some of the photos Grok created were deleted, although the precise reason is unclear. Fraga, for example, had reported all of his photos with all the options offered by the platform, and had also “reported illegal content in the EU”, but only X had blurred one of the photos, which was in a particularly denigrating sexual position.
The legal path is long and complicated. Fraga will go to the commissioner to report the case and will have to wait until he can go to X, he explains. What is missing is that X wants to comply with the European regulations that exist on them deep fakes. Fraga believes that in Spain this figure is not included in the Penal Code. A law on cases like this for minors is currently being drafted. A temporary solution to prevent the dissemination of these images once published, and if X refuses to delete them, is to help the global organization StopNCII, acronyms for Stop the abuse of intimate images without consent. Here they explain what to do if someone shares your intimate images.
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