Chenoa and Estopa were the last minute options to present TVE’s Nochevieja campaign before Andreu Buenafuente’s medical baja. But the judge managed to give TVE leadership in the Nochevieja hearings.
Musicians obtained an average screen share of 40.6% and 5,969,000 average audiences across all public channels. This is the best TVE appointment since 2015. It surpassed its traditional duo formed by Alberto Chicote and Cristina Pedroche on Atresmedia, which reached 28.7% and 4,126,000 media audiences.
This is the second year in a row that the public supports Atresmedia during the last (and first) show of the year. 12 months ago, David Broncano and Lalachus made the mountain ashaccording to Dos30′ reports based on data collected by Kantar Media.
The two communications groups chose to offer a single offer and broadcast it simultaneously on several of their channels. Some 34% of viewers watching television chose to follow Chenoa and Estopa on La 1, while 6% watched it via La 2 and the rest of the TVE channels.
In the case of Pedroche and Chicote, 22.8% of viewers followed the broadcast of the campaigns on Antena 3 and 5.9% via La Sexta.
Mediaset España collects a new historic minimum. Sandra Barneda and Xuxo Jones spent the last year from Formigal, but only 5.1% of the audience was testigo de ello (3.6% on Telecinco and 1.6% on Quadro). This is something that has far surpassed its competitors and continues to face the group’s audience crisis since its editorial line began with more conservative content.
According to data from Barlovento Comunicación, Pedroche and Chicote at no time managed to overtake Antena 3 in Chenoa and Estopa in La 1 during the broadcast at Puerta del Sol.
Another good data for La 1 was the humorous special by José Mota, The camel gamewhich brought together 3,583,000 media viewers and a screen share of 34.6%. The house of musicthe music program which features musical performances from different regions of Spain, including the controversial premiere of Van Gogh’s new story L’Oreja, reached 3,908,000 viewers and a share of 33.4%.
Thus, the first audience place on the last day of the year was found on La 1, with an average screen share of 20.5% over the entire day, its best date since 2011.
Another traditional show is Cachitos in La Nochevieja de La 2. This year it achieved an average share of 13.2% and 1,355,000 audiences, being the third option on the margins.
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