
With the arrival of an extreme heatwave in Beijing, an old trend has returned to Chinese beaches: the facekini, a kind of facial bikini that covers almost the entire face, leaving only the eyes, mouth and nose exposed. The accessory is not just a curious fashion statement, but a practical measure of protection against the harmful effects of solar radiation, especially on days of intense heat.
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“It is a form of protection against the sun’s rays as global temperatures rise and we experience extreme heat. Using clothing and accessories with UV protection enhances the action of sunscreen, helping to prevent damage to the DNA of skin cells. If this damage occurs, we are at greater risk of developing skin cancer, blemishes and premature aging,” explains dermatologist Paola Pomerantzeff, member of the Brazilian Society of dermatology.
According to the expert, this practice reflects a common concern in Eastern culture: “Eastern culture is very attentive and careful with the skin, especially regarding damage caused by ultraviolet rays.” Asked about the possibility of this trend reaching Brazil, Dr Paola believes that the habit is unlikely here. “It’s unlikely, because there are still many people who are hesitant to use sunscreen daily, and it is the most basic care we should take with our skin,” he says.
The doctor says that while essential to life, sun exposure can also be harmful, causing damage from UVA and UVB rays. “UVA rays degrade the elastic fibers of the skin, causing premature aging and increasing the risk of certain types of skin cancer and melanoma. UVB rays stimulate melanin, producing a tan 24 to 48 hours after exposure, in addition to causing burns and, in the long term, increasing the risk of cancer,” he explains.
Not all effects are immediately visible. “The first step is the mutation of cells, which we often cannot perceive with the naked eye. Recent studies show that even skin with few imperfections can have DNA mutations caused by the sun, which can trigger cancer. Therefore, protection is the most fundamental and effective care we can give to our skin,” he emphasizes.
To avoid damage, the specialist recommends using sunscreen on the entire body, including the face and neck, applied before getting dressed: “The ideal is to apply the product before putting on clothes, avoiding unwanted marks.” Anti-UV glasses, hats and clothing are also recommended, as well as creams and products containing antioxidants, such as vitamins C and E, which enhance photoprotection and fight free radicals formed by exposure to the sun.
“In addition, the ideal is to avoid intense exposure to the sun between 9 a.m. and 4 p.m.,” concludes Dr. Paola, emphasizing that simple and consistent habits are essential to prevent skin damage and maintain long-term health.