He Sweet bread took a central place in the brands’ business strategy at the end of the year. With Price increases of almost 50% compared to the previous yearCafés, restaurants and catering chains took part Proposals under own brands, different price positioning, production scales and changes in presentation.
In it Plaza Mayor Spanish RestaurantThe price of the typical one-kilo sweet bread has risen last year from $25,000 to $36,000in line with the evolution of the sector’s costs.
“We had to increase prices because inputs, especially raw materials, have risen sharply. Almonds, for example, were paid about $8 per kilo, today they are $15,” he explained. Federico YahbesManager and son of the owner of the premises.
Nevertheless, the restaurant tried to mitigate the price shift. “We tried to contain the price, but if we didn’t adjust it, everything would be transferred to the final product,” Yahbes said. In the commercial sector, demand began to be felt more strongly in recent weeks. “After the last long weekend it started to move more, especially because there was a lot of tourism from inland. Weekends are the busiest,” he said.
A different scenario can be observed Watchtower. By producing its own sweet bread, the company was able to maintain prices and increase sales volume compared to the previous year.. The company began selling its sweet bread in early November, priced at $39,000 per kilocompared to $30,000 last year. The climb, explained Juan Ignacio CastoldiVice President of Atalaya, responds primarily to a change in packaging – a new presentation – in addition to the Impact of inflation and increased inputs.
“It is a traditional company recipe that we have been preparing for the public for years,” he noted. In terms of quantity, the season shows a positive balance: The company planned to sell 3,500 units and is already 80% ahead of that goal after doubling production compared to last year..
Those in turn Kentucky pizzeria launched the “Kentucky Sweet Bread,” a 1-kilo piece $34,000. It is wood-fired and made from almonds, cashews, walnuts, figs, cherries and polished fruits.
At the same time, the major Argentine brands are pursuing a pricing strategy segmented by format. Havanafor example, markets its sweet dulce de leche bread with chocolate chips $19,900 already in the 600 gram version $29,900 in a one-kilo format that targets different consumer profiles.
Betular Patisserie sells his sweet bread $56,000with sales through its online shop and at the Villa Devoto location. The preparation deviates from the classic format: it is a cocoa-based version with hazelnuts, candied oranges and semi-sweet chocolate.
Similar logic applies Maru Botanawhich offers two alternatives under its brand. A chocolate version with chips and glazed topping; and another with nuts, polished and sugared fruits. Both products, each weighing one kilo, They sell for $45,000 and are available both in their branches and in the online shop.
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