The New Year’s Eve Year after year, in terms of viewership, it is the most complex evening on the television calendar. For months, the major generalist broadcasters have been refining their strategy in order to offer the most attractive program possible on December 31st and to achieve the desired lead on the last day of the year. It’s not an easy task. Antena 3 has held its own for several seasons This is clearly thanks to the media phenomenon surrounding Cristina Pedroche, who has made her Campanadas her own television event, with enormous expectations especially for her costumes.
Against this background of competition, RTVE has made a decision double for the Bells 2025-2026, knowing that it will take more than a continuous formula to withstand its main rival. After the departure of Andreu Buenafuente and Silvia Abril, the public body has decided on a strategic turn and entrusted the broadcast to a trio with a strong musical and popular profile: Chenoa and Estopa, who will make their debut as presenters on the most demanding evening of the year.
The choice is no coincidence. RTVE seeks to connect with different audience segments through recognizable characters with experience and expertise Towing capacityThe focus is on an approach that is closer to musical spectacle than to humor or political satire. Chenoa and the Muñoz brothers will therefore face the challenge of hosting important campanadas for the network, in an environment where every tenth of the audience counts.
But RTVE’s strategy is not just limited to the faces that will welcome the New Year. The company also announced a “World exclusive” is intended to strengthen the slot in front of the grapes and transform the broadcast into a special event: the premiere of the new single of La Oreja de Van Gogh, which will mark the return of Amaia Montero 18 years later as the group’s singer.
The news was revealed by Maria EizaguirreDirector of Communications and Participation of RTVE, during the broadcast of the Christmas lottery on La 1. As she explained, the chimes will be surrounded by “Musical surprises of great relevance”with the performance of “Van Gogh’s Ear” being the star attraction of the special broadcast just before the start of the traditional count. “Van Gogh’s ear eats the grapes on New Year’s Eve with TVE,” the director emphasized the extraordinary character of the premiere.
The special will also feature performances by Nicki Nicole, Lola Índigo, Amaia Romero and Ana Torroja, who will take part from various locations in Spain such as Madrid, Granada or Pedraza. The intention is to build one Musical tour before the carillon which unites styles, generations and audiences and reinforces the role of music as the central axis of the RTVE proposal for the night of December 31st.
This musical performance is framed The House of MusicHe new great music project from RTVE with which the company wants to strengthen its relationships with the industry and regain a reference space for live music on public television. The format, that will be published in 2026was created with the aim of becoming a stable platform for established and emerging artists and serving as a showcase for the musical diversity of Spain and Latin America.
The New Year’s Eve special acts as a letter from Advance presentation of this musical universe that RTVE wants to consolidate, also taking advantage of the context of the company’s 70th anniversary. El Pirulí will be one of the symbolic stages of the broadcast, reinforcing the institutional and celebratory component of an important evening for the network.
Each performance is intended to enter into dialogue with the space in which it takes place, creating a visual and acoustic narrative that accompanies the viewer in the final part of the year. So RTVE is setting up a New Year’s Eve model that combines tradition and modernitywhere music represents the backbone and the greatest added value compared to the competition.
With Van Gogh’s ear as a major attractionWith a trio of presenters making their debut in the task and a musical special for all viewers, RTVE is playing one of its most ambitious games in recent years in the battle for the chime. The goal is clear: Strengthen your position on one of the most iconic nights on television and offer a solid alternative to the dominance that Antena 3 has asserted for several seasons.
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