Kelly Pique reflects on women’s empowerment, personal care, and the meaning of leadership

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Taking care of her hair has become a true reflection of Kelly’s personality, as she revealed that she has always made sure to include special treatments for her hair in her beauty routine.

“I love testing products, but there’s one thing I never give up: a good moisturizing treatment. My hair suffers a lot from the sun, travel and styling, so I always try to use lines that restore health and shine. The Siàge Nutri Rosé line, from Eudora Siàge, has been my ally, as it deeply nourishes the strands without weighing them down.”

When asked about how her Dutch mother, Sylvia Thamesma, influenced her beauty habits, Kelly reveals a lesson that has accompanied her since childhood.

“My mother always taught me that hair is an extension of our personality. She took care of it carefully and always said that shine is a sign of health, not just vanity,” he says.

Motherhood brought challenges for Kelly, but it also brought new ways of looking at life. “It’s a real juggling act (laughs). But I’ve learned to accept that not all days will be perfect. I try to be really present in every moment, with my family and at work as well,” he admits.

When the new platform is launched What a glam (WAG), in Portuguese Que Glamor!, Kelly explains her vision on the importance of giving new meaning to the term WAG (Wives and girlfriends), which traditionally refers to the wives and girlfriends of public figures, and is often reduced to a secondary and stereotypical role.

For the influencer, the biggest difference in the initiative lies in breaking these restrictions, and expanding the focus to include women who are not defined by relationships, but by their ambition, authenticity and elegance.

“What caught my attention about this initiative is that it’s not limited to stereotypes. It goes beyond that! It’s about women having a voice, creating their own stories, and bringing ambition and elegance to whatever environment they occupy. It’s important because, for a long time, the role of women associated with sports or fashion has been seen as secondary and ornamental. Renewing that view means recognizing that women are whole, with a career, a purpose and an identity. Being part of this story with Eudora inspires me because it reinforces that narrative it’s not a privilege, it’s a choice,” As announced.