If you like going out, you’ve definitely seen someone with a Cyber-shot in hand or this flash pop up in your feed. The return of digital cameras is the trend of the moment and is winning back hearts.
So go find that forgotten device in the drawer, because it’s the new essential accessory for your look.
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Why did Generation Z fall in love with digital cameras?
The answer lies in the perfect blend of nostalgia and the search for more authentic photos. Unlike the “false” perfection of cell phone filters, digital cameras from the 2000s provide a unique naturalness.
So, to capture moments of truth, without too much editing, the girls swap their cell phones for Cyber-shot. Ultimately, using a digital camera has become a symbol of cool, vintage style, guaranteeing that feeling of exclusivity we love to flaunt.
TikTok and Instagram in the “Digital Cam” trend
Platforms like TikTok and Instagram are the main drivers of this wave. Reels and Stories with photos in this spontaneous style have a difference that stops the timeline scrolling.
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Influencers and celebrities: Names like Bella Hadid, Bruna Marquezine and the viral TikTok show that digital photography is the new “synonymous with aesthetics”.
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Engagement: Photos with the grain and flash characteristic of these cameras tend to attract more likes and comments because they are visually different from the norm.
If you want your content to stand out, it’s worth investing in this blend of past and present. It’s proof that retro never goes out of style!
What makes the Cyber-shot experience so special?
It’s not just about the final photo, it’s about the process!
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Actual connection: Taking photos with a dedicated camera makes you think more about clicking and disconnecting a bit from smartphone notifications.
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Family heritage: Many of these devices belonged to parents or uncles, which creates an emotional connection and brings back memories of an era that Gen Z loves to explore (the 2000s!).
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Practicality and style: In addition to being small and easy to transport, they are durable and ideal for immortalizing events, parties and trips with friends.
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